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地域ブランドのダイナミクス : 黒酢の事例
http://hdl.handle.net/10112/6752
http://hdl.handle.net/10112/67522dd33217-46c9-486f-ac8e-47822ed1f094
名前 / ファイル | ライセンス | アクション |
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KU-1100-20070720-02.pdf (2.5 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2012-06-27 | |||||
タイトル | ||||||
タイトル | 地域ブランドのダイナミクス : 黒酢の事例 | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
その他のタイトル | ||||||
その他のタイトル | The Dynamics of Area Brand : Case of the Japanese Black Rice Vinegar | |||||
著者 |
小松, 陽一
× 小松, 陽一× 下出, 佳世 |
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著者別名 | ||||||
姓名 | Komatsu, Yoichi | |||||
著者別名 | ||||||
姓名 | Shimode, Kayo | |||||
概要 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 黒酢市場における地域ブランド戦略の創発条件を比較事例分析によって特定化することがこの論文の狙いである.黒酢は元々,1800年代から今日まで鹿児島県の福山地区で生産されている日本の伝統的な米酢である.黒酢は,安全で健康に良い食品を求める消費者の強いニーズを背景に,今日の日本で次第に人気が上がってきている.最近では,食酢業界の大手企業が参入し,その結果,黒酢市場における競争の激しさは高まってきている.このような状況下で,ひとつめ戦略グループとして,地域ブランド戦略が創発してきた.比較事例分析を通じて、その創発条件は,生産技術の地域粘着性の制約が強いことと,製品について業界レベルの標準規格が存在すること,が発見された. | |||||
概要 | ||||||
内容記述タイプ | Other | |||||
内容記述 | This study investigated conditions surrounding the emergence of an area brand strategy in the Japanese Black Rice Vinegar ("kurozu") market by comparative case analysis. "Kurozu" is a traditional rice vinegar produced originally in the Fukuyama area of Kagoshima prefecture in Japan since the 1800s. This vinegar is becoming increasingly popular in Japan against a background of the consumer's strong needs for safe and healthy foods. Recently, big enterprises in the vinegar industry have entered into the "kurozu" market, and consequently, market competition has become increasingly intensified. Under such conditions, an area brand strategy has emerged as a strategic group in the "kurozu" market. We found that the conditions surrounding the emergence of the strategy are the strong restraint of local stickiness of production technology and the existence of industrial standards for the product. | |||||
書誌情報 |
情報研究 : 関西大学総合情報学部紀要 巻 27, p. 27-56, 発行日 2007-07-20 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 1341156X | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN10484636 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
出版者 | ||||||
出版者 | 関西大学 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 関西大学 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Kansai University |