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EFFECTS OF GENDER-RELATED IMAGES ON BEVERAGES INTAKE FOR YOUNG JAPANESE MEN AND WOMEN
https://doi.org/10.32286/00026755
https://doi.org/10.32286/000267555d56eeed-9371-40f6-be9a-c778f44244a2
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
KU-1100-20090000-01.pdf (2.1 MB)
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| Item type | 図書の一部 / Book(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2022-05-23 | |||||
| タイトル | ||||||
| タイトル | EFFECTS OF GENDER-RELATED IMAGES ON BEVERAGES INTAKE FOR YOUNG JAPANESE MEN AND WOMEN | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_2f33 | |||||
| 資源タイプ | book | |||||
| ID登録 | ||||||
| ID登録 | 10.32286/00026755 | |||||
| ID登録タイプ | JaLC | |||||
| 著者 |
廣川, 空美
× 廣川, 空美× Yamazawa, Kazuko |
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| 著者別名 | ||||||
| 姓名 | 廣川, 空美 | |||||
| 概要 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | Advertisements of foods and beverages, particularly packaging and labeling, play an important role in consumption and taste preferences. Commercials in Japan continue to use stereotypical gender roles. In this chapter, we focused on gender associations with regard to beverages. Those associations with individuals' gender identity, including masculinity, femininity, and gender stereotyping, and beverage intake were examined. We conducted a survey on gendered images and beverage intake, and an experiment using the Implicit Association Test, to examine effects of gendered images on the perception of whether a beverage was suitable for oneself. Three hundred and sixty Japanese undergraduate university students (135 men and 225 women) participated in the survey. A questionnaire was used to obtain information about their frequency of beverage consumption, gender personality variables, and lifestyle. Gendered images for commercial messages, and beverage packaging were also collected. The results showed that coffee and isotonic beverages were seen as having masculine images. They also showed that men with high masculinity scores and low femininity scores tended to drink coffee without sugar, while women with high masculinity scores showed increased frequency of isotonic beverage consumption. On the other hand, women with high scores for femininity tended to drink less feminine-imaged beverages (i.e., tea and Japanese tea). The experiments included 20 male and 28 female Japanese undergraduate students. Priming stimuli showed no significant effect on response time. However, participants' response time was shorter when beverages were presented with feminine images than when presented with masculine images, suggesting that feminine images tended to influence the assessment of whether a beverage was suitable for oneself. Participants with high femininity scores took time to judge whether beverages with masculine images were appropriate for themselves. It appears that gender personality may influence an individual's intake and choices for specific beverages when they are tied to gendered images. | |||||
| 図書名 | ||||||
| 収録物名 | Social psychology : new research | |||||
| 開始ページ | ||||||
| 開始ページ | 147 | |||||
| 終了ページ | ||||||
| 終了ページ | 164 | |||||
| 出版年月日 | ||||||
| 日付 | 2009 | |||||
| 日付タイプ | Issued | |||||
| ISBN | ||||||
| 関連タイプ | isPartOf | |||||
| 識別子タイプ | ISBN | |||||
| 関連識別子 | 9781607410881 | |||||
| 書誌レコードID | ||||||
| 関連タイプ | isPartOf | |||||
| 識別子タイプ | NCID | |||||
| 関連識別子 | BB00008240 | |||||
| 出版者 | ||||||
| 出版者 | Nova Science Publishers | |||||
| 権利 | ||||||
| 権利情報 | Nova Science Publishers | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | masculinity and femininity | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | gender schema | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | beverage intake | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | gendered image | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Japanese students | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | gender-related image | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | gender differemce | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | food preference | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | gender personality | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 関西大学 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Kansai University | |||||
