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19世纪以来广告在汉字文化圈诸国的形成
http://hdl.handle.net/10112/10108
http://hdl.handle.net/10112/10108b13c2c63-2265-47f4-90e5-19155daef832
名前 / ファイル | ライセンス | アクション |
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KU-0400-20160331-10.pdf (3.2 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2016-05-23 | |||||
タイトル | ||||||
タイトル | 19世纪以来广告在汉字文化圈诸国的形成 | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
その他のタイトル | ||||||
その他のタイトル | The Development of Advertisements in Sinosphere Countries since the 19th Century | |||||
著者 |
谢, 薇
× 谢, 薇 |
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著者別名 | ||||||
姓名 | Xie, Wei | |||||
概要 | ||||||
内容記述タイプ | Other | |||||
内容記述 | With the development of contemporary newspaper in sinoosphere countries since the 19th century, traditional advertisements were gradually replaced by western advertisements. In general, the development of advertisements in sinosphere countries follows process of introduction, integration and construction. Its pattern and general direction are in compliance with each other. Through the analysis of advertisement concepts, advertisement performance, advertisement industry and advertisement studies, it is found that advertisement concepts are the core to the development of advertisements. The change of advertisement concepts lead to the change of advertisement performance, advertisement industry and advertisement studies, which in turn leads to the change of advertisement concepts. Mature commercial advertisement system eventually takes shape. | |||||
内容記述 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 東アジアの言語と表象 | |||||
内容記述 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 文部科学省グローバルCOEプログラム 関西大学文化交渉学教育研究拠点 | |||||
書誌情報 |
東アジア文化交渉研究 = Journal of East Asian cultural interaction studies 巻 9, p. 151-165, 発行日 2016-03-31 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 18827748 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
出版者 | ||||||
出版者 | 関西大学大学院東アジア文化研究科 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 广告观念 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 广告表现 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 广告产业 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 广告学 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 汉字文化圈 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | advertisement concepts | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | advertisement performance | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | advertisement industry | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | advertisement studies | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Sinosphere | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 関西大学(Kansai University) |