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日清戦争前の『申報』に見る日本広告について
http://hdl.handle.net/10112/4305
http://hdl.handle.net/10112/43055f4cce50-f75f-4d33-8d89-3c29816cb8ab
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
33-xie.pdf (1.9 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2011-04-21 | |||||
| タイトル | ||||||
| タイトル | 日清戦争前の『申報』に見る日本広告について | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| その他のタイトル | ||||||
| その他のタイトル | Japanese Advertisements in the Shenbao Newspaper before the Sino-Japanese War | |||||
| 著者 |
謝, 薇
× 謝, 薇 |
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| 概要 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | In 1871, China and Japan signed the “Eighteen Terms for Fostering Cordial Relationships” which included thirty-three “China-Japan Trade Articles”. After this, the two nations entered an era of treaty trade. In Shanghai, Japanese merchants gradually established their presence, and advertisements were an integral part of their commercial activities. This article examines Japanese advertisements in 24 issues of Shenbao from 1872-1895. Combining advertising with history, it presents Japanese advertisements from the perspectives of advertisers, strategies, purposes and content. Three trends appeared in the development of Japanese advertisements in the Shenbao: Japanese opera, Japanese teashops and pubs, and Japanese cosmetics. The features of Japanese advertisements in Shenbao, the diversity of advertisers, the increasingly strong advertising consciousness, the variety of purposes and forms, and the periodic characteristic of content, all coincided with the development of Japan after the Meiji Reformation as Japan gradually matured into a developed country with trade, media, culture and education. |
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| 書誌情報 |
東アジア文化交渉研究 = Journal of East Asian Cultural Interaction Studies 巻 4, p. 555-575, 発行日 2011-03-31 |
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| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 18827748 | |||||
| 出版者 | ||||||
| 出版者 | 関西大学文化交渉学教育研究拠点（ICIS） | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 申報 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 日本広告 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 広告主 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 広告策略 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 広告目的 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 広告内容 | |||||
| シリーズ | ||||||
| 関連名称 | Vol.4 | |||||
