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郵送調査における返送率を左右する効果要因 : 質問紙のサイズおよび枚数ならびに協力依頼状の要請表現の効果
http://hdl.handle.net/10112/00022314
http://hdl.handle.net/10112/00022314bd155a68-ac4b-430f-8a06-756ca08b8cab
名前 / ファイル | ライセンス | アクション |
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KU-1100-20030325-10.pdf (2.3 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2021-01-14 | |||||
タイトル | ||||||
タイトル | 郵送調査における返送率を左右する効果要因 : 質問紙のサイズおよび枚数ならびに協力依頼状の要請表現の効果 | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
その他のタイトル | ||||||
その他のタイトル | Factors Influencing the Return Rates in Mail Surveys : Effects of Paper Size, Number of Pages, and Cover Letter Appeals | |||||
著者 |
林, 英夫
× 林, 英夫× 土田, 昭司× 林, 直保子× 松本, 敦× 箱井, 英寿× 矢島, 誠人× 池上, 和之× 柏尾, 眞津子× 小城, 英子× 吉川, 聡一 |
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著者別名 | ||||||
姓名 | Hayashi, Hideo | |||||
著者別名 | ||||||
姓名 | Tsuchida, Shoji | |||||
著者別名 | ||||||
姓名 | Hayashi, Nahoko | |||||
著者別名 | ||||||
姓名 | Matsumoto, Atsushi | |||||
著者別名 | ||||||
姓名 | Hakoi, Hidekazu | |||||
著者別名 | ||||||
姓名 | Yajima, Shigeto | |||||
著者別名 | ||||||
姓名 | Ikegami, Kazuyuki | |||||
著者別名 | ||||||
姓名 | Kashio, Matsuko | |||||
著者別名 | ||||||
姓名 | Koshiro, Eiko | |||||
著者別名 | ||||||
姓名 | Yoshikawa, Soichi | |||||
概要 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 郵送調査の返送率に影響を及ぼす要因を究明するため3つ研究が行われた。第1の研究では、片面刷、2ページ見開き、2枚から成る2種類のサイズの質問紙が返送率に及ぼす効果を検討した。一方の質問紙はA3判(297×420mm)の用紙に、他方の質問紙はB4判(257×364mm)の用紙に印刷され、それぞれ353名の調査対象者に郵送された。返送率は60.5%(A3)と55.0%(B4)で、この差は統計的に有意でなかった。第2の研究では、質問紙の枚数が返送率に及ぼす効果を検討した。質問紙は、B5判(182×257mm)の用紙に片面印刷された6枚のものとB4判の用紙に見開き2ページで片面印刷された3枚のものであった。B5判の質問紙は308名の調査対象者に、B4判の質問紙は307名の調査対象者に郵送された。B5判の質問紙に対する返送率(62.1%)は、B4判の質問紙に対する返送率(56.1%)と有意差がなかった。第3の研究では、4種類の協力依頼状の要請表現が返送率に及ぼす効果を調べた。第1条件は標準的な協力依頼状、第2条件は、前回の調査結果がマスコミに取り上げられたことを付記した協力依頼状、第3条件は、調査報告書を送呈することを付記した協力依頼状、第4条件は、第2と第3の条件を併記した協力依頼状であった。4条件の返送率(60.7%、55.7%、61.0%、55.8%)に有意な差がなかった。 | |||||
概要 | ||||||
内容記述タイプ | Other | |||||
内容記述 | Three studies investigated factors that can influence return rates in mail surveys. The first study examined the effect of two sizes of paper using a questionnaire consisting of two single-sided pages with two columns of questions per page. One version was printed on A3 (297 x 420mm) paper and mailed to 353 persons, A second version was on B4 (257 x 364mm) paper and mailed to 353 persons. The return rates were 60.5% (A3) and 55.0% (B4) but this difference was not statistically significant. In the second study the effect of number of pages was examined. The questionnaire was either printed on 6 single-sided B5 (182 x 257mm) sheets or 3 single-sided, two column B4 sheets. 308 B5 and 307 B4 questionnaires were mailed. The return rate for B5 (62.1%) was not statistically different than that for B4 (56.1%) . The third study investigated the effect of four cover letter appeals. The first condition consisted of a standard cover letter. The second was the same as the first with the mention that the results of previous study were discussed in the media. The third was the same as the first with an offer of a copy of the research report. The fourth was the standard cover letter with both additions of the second and third conditions. The return rates of the four conditions (60.7%, 55.7%, 61.0%, 55.8%) were statistically equal. | |||||
書誌情報 |
関西大学社会学部紀要 巻 34, 号 3, p. 259-278, 発行日 2003-03-25 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 02876817 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN00046982 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
出版者 | ||||||
出版者 | 関西大学社会学部 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 返送率 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 質問紙のサイズ | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 質問紙の枚数 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 協力依頼状の要請表現 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | return rate | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | paper size | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | number of pages | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | cover letter appeals | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 関西大学 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Kansai University |