@article{oai:kansai-u.repo.nii.ac.jp:00009789, author = {村田, 麻里子}, journal = {日本ミュージアム・マネージメント学会研究紀要}, month = {Mar}, note = {This paper will briefly go over the history of American visitor studies and examine the derivative issues. In doing so, it aims to demonstrate why it is necessary for Japanese museums to understand the historical background of the American system when seeking ways of adapting the study effectively within its Japanese counterpart,Visitor studies has developed mainly in the United States,and has greatly influenced the way people assume museum communication should be. In Japan, the study was introduced in the 1950s but was hardly implemented. It was not until recently that the visitor studies became a major concern for Japanese museums and was expected to play an important role in reforming the current situation. However,many issues have yet to be dealt with satisfactorily in the field of visitor studies. The field has not fully achieved its goal of effective communication. Moreover,the museum situation in Japan is totally different from that of the United States,and it is difficult to apply the study as it is. Therefore it is essential to have an in-depth understanding of the reasons behind the way the study has developed.}, pages = {95--104}, title = {来館者研究の系譜とその課題―日本における博物館コミュニケーションの展開のための一考察―}, volume = {7}, year = {2003} }