{"created":"2023-05-15T12:19:22.124234+00:00","id":9610,"links":{},"metadata":{"_buckets":{"deposit":"95e1201f-d2bf-4f6d-b2ed-3df5f8bee35d"},"_deposit":{"created_by":1,"id":"9610","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"9610"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00009610","sets":["528:1385:1386:1433"]},"author_link":["19284","19283"],"item_10_alternative_title_20":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"The error of \"Branding in Japan\" in KATAKANA and the \"matchup\" advertising effect; Advertising research on their merits, demerits, and prospects, Part 1"}]},"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2019-03-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"10","bibliographicPageStart":"1","bibliographicVolumeNumber":"50","bibliographic_titles":[{"bibliographic_title":"関西大学社会学部紀要"}]}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"In recent years, \"branding\" in KATAKANA has become a very popular word among business people in Japan. However, as it is a translation, there are both merits and demerits linked to its usage. In parallel with that phenomena, the appearance of the word \"advertising\" has decreased. The author attempts to describe these circumstances and the prospects of a new understanding of the effect of advertising.","subitem_description_type":"Other"},{"subitem_description":"近年、広告の言い換えとしてブランディングというカタカナ言葉が増えてきた。この得失は論じられるべきである。加えて、情報過多状況の中で、高圧的な20世紀型の広告効果観が、21世紀型の「意味創造型」に転換する見通しを検討した。","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"19284","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Mizuno, Yutaka"}]}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西大学社会学部"}]},"item_10_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00046982","subitem_source_identifier_type":"NCID"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02876817","subitem_source_identifier_type":"ISSN"}]},"item_10_version_type_17":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"水野, 由多加"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-05-22"}],"displaytype":"detail","filename":"KU-1100-20190331-01.pdf","filesize":[{"value":"1.4 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100-20190331-01.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/9610/files/KU-1100-20190331-01.pdf"},"version_id":"c6d08363-55e9-41ca-a574-aa3d9cc91324"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"advertising","subitem_subject_scheme":"Other"},{"subitem_subject":"the effect of advertising","subitem_subject_scheme":"Other"},{"subitem_subject":"brand","subitem_subject_scheme":"Other"},{"subitem_subject":"branding","subitem_subject_scheme":"Other"},{"subitem_subject":"広告","subitem_subject_scheme":"Other"},{"subitem_subject":"広告効果","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランド","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランディング","subitem_subject_scheme":"Other"},{"subitem_subject":"関西大学","subitem_subject_scheme":"Other"},{"subitem_subject":"Kansai University","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"カタカナ「ブランディング」の誤謬と広告効果の「結合性」 (上) :  広告研究としての分析と展望","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"カタカナ「ブランディング」の誤謬と広告効果の「結合性」 (上) :  広告研究としての分析と展望"}]},"item_type_id":"10","owner":"1","path":["1433"],"pubdate":{"attribute_name":"公開日","attribute_value":"2019-05-07"},"publish_date":"2019-05-07","publish_status":"0","recid":"9610","relation_version_is_last":true,"title":["カタカナ「ブランディング」の誤謬と広告効果の「結合性」 (上) :  広告研究としての分析と展望"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-05-15T19:33:55.264219+00:00"}