{"created":"2023-05-15T12:19:21.863288+00:00","id":9606,"links":{},"metadata":{"_buckets":{"deposit":"f6877d35-a23a-4bfd-99fc-394b736f4f7f"},"_deposit":{"created_by":1,"id":"9606","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"9606"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00009606","sets":["528:1385:1386:1432"]},"author_link":["19280","19279"],"item_10_alternative_title_20":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"A sequel to the passage about naming rights"}]},"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2018-10-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"74","bibliographicPageStart":"61","bibliographicVolumeNumber":"50","bibliographic_titles":[{"bibliographic_title":"関西大学社会学部紀要"}]}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"Among many countries, \"Naming Rights\" practices are not rare in business now a days, however, in Japan, these phenomena are very new things, first in 2002, initially on public facilities. Besides administrative and public commercial legal studies did some examine these phenomena, this article tries to discuss as some advertising thoughts, of these origin and basic principles, as the sequel to the same author's main passage.","subitem_description_type":"Other"},{"subitem_description":"海外では先行する事象がありながらも（注1）、日本で、主として公的な施設の「名前」が、契約によって使用権として対価を伴って売買される、いわゆる「ネーミングライツ（命名権）」として認識され実践が伴ったのは、2002年以降ときわめて近年の事象である（水野、2017）。行政学、私法商法実務などでこれに対する整理も試みられているが、本稿は広告研究としてその価値の泉源を確認し、断片的ながらも、その基底的な認識に向かう議論を試みる続編である。","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"19280","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Mizuno, Yutaka"}]}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西大学社会学部"}]},"item_10_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00046982","subitem_source_identifier_type":"NCID"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02876817","subitem_source_identifier_type":"ISSN"}]},"item_10_version_type_17":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"水野, 由多加"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-05-22"}],"displaytype":"detail","filename":"KU-1100-20181031-04.pdf","filesize":[{"value":"880.2 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100-20181031-04.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/9606/files/KU-1100-20181031-04.pdf"},"version_id":"5e49c30e-c842-4915-a98f-617b8cec5a47"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"advertising","subitem_subject_scheme":"Other"},{"subitem_subject":"naming right","subitem_subject_scheme":"Other"},{"subitem_subject":"advertising and society","subitem_subject_scheme":"Other"},{"subitem_subject":"命名権","subitem_subject_scheme":"Other"},{"subitem_subject":"ネーミングライツ","subitem_subject_scheme":"Other"},{"subitem_subject":"ネーミング","subitem_subject_scheme":"Other"},{"subitem_subject":"広告効果","subitem_subject_scheme":"Other"},{"subitem_subject":"広告と社会","subitem_subject_scheme":"Other"},{"subitem_subject":"メディア社会","subitem_subject_scheme":"Other"},{"subitem_subject":"関西大学","subitem_subject_scheme":"Other"},{"subitem_subject":"Kansai University","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"[研究ノート] ネーミングライツ（命名権）についての断章（続）","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"[研究ノート] ネーミングライツ（命名権）についての断章（続）"}]},"item_type_id":"10","owner":"1","path":["1432"],"pubdate":{"attribute_name":"公開日","attribute_value":"2019-05-07"},"publish_date":"2019-05-07","publish_status":"0","recid":"9606","relation_version_is_last":true,"title":["[研究ノート] ネーミングライツ（命名権）についての断章（続）"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-05-15T19:34:01.054750+00:00"}