{"created":"2023-05-15T12:19:20.805455+00:00","id":9589,"links":{},"metadata":{"_buckets":{"deposit":"5976ecfd-6ca0-4602-b82f-b4c3488be438"},"_deposit":{"created_by":1,"id":"9589","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"9589"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00009589","sets":["528:1385:1386:1430"]},"author_link":["19238","19239"],"item_10_alternative_title_20":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"A passage about naming rights"}]},"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2017-10-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"217","bibliographicPageStart":"205","bibliographicVolumeNumber":"49","bibliographic_titles":[{"bibliographic_title":"関西大学社会学部紀要"}]}]},"item_10_description_32":{"attribute_name":"スポンサー","attribute_value_mlt":[{"subitem_description":"海外では先行する事象がありながらも、日本で、主として公的な施設の「名前」が、契約によって使用権として対価を伴って売買される、いわゆる「ネーミングライツ（命名権）」として認識され実践が伴ったのは、2002年ときわめて近年の事象である。行政学、私法商法実務などでこれに対する整理も試みられているが、本稿では広告研究としてその価値の泉源を確認し、断片的ながらも、その基底的な認識に向かう議論を試みる。","subitem_description_type":"Other"}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"Currently in many countries, “Naming Rights” practices are not rare in business. In Japan, however, Naming Rights is a new issue, emerging first in 2002, initially regarding public facilities. Previous legal studies have examined this topic within public/governmental and commercial fields; this article approaches Naming Rights (its origin and basic principles) within the field of advertising.","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"19239","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Mizuno, Yutaka"}]}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西大学社会学部"}]},"item_10_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00046982","subitem_source_identifier_type":"NCID"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02876817","subitem_source_identifier_type":"ISSN"}]},"item_10_version_type_17":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"水野, 由多加"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-05-22"}],"displaytype":"detail","filename":"KU-1100-20171031-09.pdf","filesize":[{"value":"1.1 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100-20171031-09.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/9589/files/KU-1100-20171031-09.pdf"},"version_id":"5ac1b26e-c097-4336-842a-fd0a82573780"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"関西大学","subitem_subject_scheme":"Other"},{"subitem_subject":"Kansai University","subitem_subject_scheme":"Other"},{"subitem_subject":"advertising","subitem_subject_scheme":"Other"},{"subitem_subject":"naming rights","subitem_subject_scheme":"Other"},{"subitem_subject":"advertising and society","subitem_subject_scheme":"Other"},{"subitem_subject":"命名権","subitem_subject_scheme":"Other"},{"subitem_subject":"ネーミングライツ","subitem_subject_scheme":"Other"},{"subitem_subject":"ネーミング","subitem_subject_scheme":"Other"},{"subitem_subject":"広告効果","subitem_subject_scheme":"Other"},{"subitem_subject":"広告と社会","subitem_subject_scheme":"Other"},{"subitem_subject":"メディア社会","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"[研究ノート] ネーミングライツ（命名権）についての断章","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"[研究ノート] ネーミングライツ（命名権）についての断章"}]},"item_type_id":"10","owner":"1","path":["1430"],"pubdate":{"attribute_name":"公開日","attribute_value":"2017-12-07"},"publish_date":"2017-12-07","publish_status":"0","recid":"9589","relation_version_is_last":true,"title":["[研究ノート] ネーミングライツ（命名権）についての断章"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-05-15T19:34:09.114610+00:00"}