{"created":"2023-05-15T12:19:15.820671+00:00","id":9464,"links":{},"metadata":{"_buckets":{"deposit":"aee83d20-fb4d-4774-add2-179b412e12d3"},"_deposit":{"created_by":1,"id":"9464","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"9464"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00009464","sets":["528:1385:1386:1411"]},"author_link":["18912","18911"],"item_10_alternative_title_20":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"The Characteristics and Images of Top-Brand Advertisements -A content analysis and an impression measurement of advertisements in magazines-"}]},"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2008-12-20","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"85","bibliographicPageStart":"59","bibliographicVolumeNumber":"40","bibliographic_titles":[{"bibliographic_title":"関西大学社会学部紀要"}]}]},"item_10_description_16":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"This research proposes ansewrs to the following two questions: ①What do that brand advertisement express from the perspective of content analysis? ②Does a person who looks at brand advertisements have some kind of image, from the perspective of impression evaluation? Brand advertisement is not about the appeal of the goods themselves. Brand advertisement strengthens the brand image: its nobility, unfriendliness, elegance, beauty and privilege. The receiver of brand advertisements receives an impression which is similar to the image which the advertisements has expressed. The sender and the receiver of brand advertisements are sharing the same brand image.","subitem_description_type":"Other"},{"subitem_description":"本研究は次の二点を実証的に明らかにしようとしたものである。①内容分析によって、ブランド広告が何を表現しようとしているか。②印象評定によって、ブランド広告を見る者はどのようなイメージを持つか。ブランド広告は商品をアピールしようとしているのではない。ブランド広告は貴族的、近寄りがたい、上品、美しい、特権的というブランド・イメージそのものをさらに強化している。ブランド広告の受けては報告が表現しているイメージとほとんど同じような印象を受けている。ブランド広告の送り手と受け手はブランド・イメージを共有しているのである。","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"18912","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Tsuneki, Teruo"}]}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西大学社会学部"}]},"item_10_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00046982","subitem_source_identifier_type":"NCID"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02876817","subitem_source_identifier_type":"ISSN"}]},"item_10_version_type_17":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"常木, 暎生"}],"nameIdentifiers":[{"nameIdentifier":"18911","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"90163857","nameIdentifierScheme":"e-Rad","nameIdentifierURI":"https://nrid.nii.ac.jp/ja/nrid/1000090163857"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-05-22"}],"displaytype":"detail","filename":"KU-1100-20081200-04.pdf","filesize":[{"value":"1.4 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100-20081200-04.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/9464/files/KU-1100-20081200-04.pdf"},"version_id":"0b9a3ae8-1766-4998-a141-40ffaf44dd17"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ブランド","subitem_subject_scheme":"Other"},{"subitem_subject":"広告","subitem_subject_scheme":"Other"},{"subitem_subject":"内容分析","subitem_subject_scheme":"Other"},{"subitem_subject":"印象設定","subitem_subject_scheme":"Other"},{"subitem_subject":"brand","subitem_subject_scheme":"Other"},{"subitem_subject":"advertisement","subitem_subject_scheme":"Other"},{"subitem_subject":"content analysis","subitem_subject_scheme":"Other"},{"subitem_subject":"impression evaluation","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ブランド広告の特徴とイメージ　－雑誌広告の内容分析と印象評定からー","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ブランド広告の特徴とイメージ　－雑誌広告の内容分析と印象評定からー"}]},"item_type_id":"10","owner":"1","path":["1411"],"pubdate":{"attribute_name":"公開日","attribute_value":"2010-02-09"},"publish_date":"2010-02-09","publish_status":"0","recid":"9464","relation_version_is_last":true,"title":["ブランド広告の特徴とイメージ　－雑誌広告の内容分析と印象評定からー"],"weko_creator_id":"1","weko_shared_id":1},"updated":"2023-05-15T15:19:14.237817+00:00"}