{"created":"2023-05-15T12:19:12.994827+00:00","id":9398,"links":{},"metadata":{"_buckets":{"deposit":"c9849d52-4908-4b56-b06b-7c29210eb453"},"_deposit":{"created_by":1,"id":"9398","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"9398"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00009398","sets":["528:1385:1386:1405"]},"author_link":["18708","18709"],"item_10_alternative_title_20":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Current Issues on unintended consequence of advertising : Some new agenda on Offentlichkeit among mass media senders through the issues"}]},"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2006-10-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"76","bibliographicPageStart":"57","bibliographicVolumeNumber":"38","bibliographic_titles":[{"bibliographic_title":"関西大学社会学部紀要"}]}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"近年、従来は顕在化しなかったが潜在的には存在し、好ましからざる、そして従来からの枠組みでは簡単に説明しにくく、その引き起こされる問題に対する予防策もまた単純ではないような、複雑な社会的結果を引き起こす現象が広告の実務的実践の結果が社会的に生じている。それらは、例えば「政治的結果」への寄与を行った「商業広告」の一キャンペーン事例であり、公刊された書籍の形をとった「誤導広告」の社会問題の事例である。本稿はそれらを含めた、マス・メディアの送り手責任に関する四事例を記述し、事例を通じたそれらの問題の性格を論じる。","subitem_description_type":"Other"},{"subitem_description":"Some unprecedented phenomena that cause unfavorable consequences but the meaning of which is not easily understood and simple means of prevention against their social effects, have occurred in terms of advertising practices in the real world during recent years in Japan. For example, one commercial advertising campaign had political consequences, and another case is the social trouble caused by misleading advertising in the form of published books. The author describes four case histories related to the responsibilities of mass media, and discusses the social problems in light of these cases.","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"18709","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Mizuno, Yutaka"}]}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西大学社会学部"}]},"item_10_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00046982","subitem_source_identifier_type":"NCID"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02876817","subitem_source_identifier_type":"ISSN"}]},"item_10_version_type_17":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"水野, 由多加"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-05-22"}],"displaytype":"detail","filename":"KU-1100SG-20061031-04.pdf","filesize":[{"value":"1.3 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100SG-20061031-04.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/9398/files/KU-1100SG-20061031-04.pdf"},"version_id":"6eff0868-e7d8-43c5-b055-7fc30bfa0589"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"関西大学","subitem_subject_scheme":"Other"},{"subitem_subject":"Kansai University","subitem_subject_scheme":"Other"},{"subitem_subject":"広告","subitem_subject_scheme":"Other"},{"subitem_subject":"意図せざる結果","subitem_subject_scheme":"Other"},{"subitem_subject":"マス・メディアの送り手責任","subitem_subject_scheme":"Other"},{"subitem_subject":"事例研究","subitem_subject_scheme":"Other"},{"subitem_subject":"Advertising","subitem_subject_scheme":"Other"},{"subitem_subject":"unintended consequence","subitem_subject_scheme":"Other"},{"subitem_subject":"senders' responsibilities of mass media","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"広告の「意図せざる結果」に関する今日的事例研究 : 諸事例から見た「マス・メディア」の送り手における公共性の新論点","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"広告の「意図せざる結果」に関する今日的事例研究 : 諸事例から見た「マス・メディア」の送り手における公共性の新論点"}]},"item_type_id":"10","owner":"1","path":["1405"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-02-08"},"publish_date":"2018-02-08","publish_status":"0","recid":"9398","relation_version_is_last":true,"title":["広告の「意図せざる結果」に関する今日的事例研究 : 諸事例から見た「マス・メディア」の送り手における公共性の新論点"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-05-15T19:35:59.109336+00:00"}