{"created":"2023-05-15T12:18:59.730400+00:00","id":9111,"links":{},"metadata":{"_buckets":{"deposit":"f744f1d3-4354-4baf-8f45-f2d0c58cd24e"},"_deposit":{"created_by":1,"id":"9111","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"9111"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00009111","sets":["528:1287:1304:1349"]},"author_link":["18101","18100","18099"],"item_10_alternative_title_20":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"An Exploratory Study Of Product Placement in Television Drama Programs in Japan and The USA"}]},"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2010-06-25","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1-2","bibliographicPageEnd":"32","bibliographicPageStart":"19","bibliographicVolumeNumber":"55","bibliographic_titles":[{"bibliographic_title":"關西大學商學論集"}]}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"This study investigates relationships between television viewer motivations and their attitudes toward product placement (ATPP) in television dramas in Japan and the USA. It was found that there is a significant positive relationship between the viewers' need for entertainment and ATPP in both countries. However, other factors had a different relationship to ATPP in the two countries--some significant, some not. The results suggest strategy similarities and differences for advertisers, as well as\ndifferences in the underlying theory for Japanese and US television viewers. The results may also have public policy implications for the somewhat controversial practice of product placement1).","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"18101","nameIdentifierScheme":"WEKO"}],"names":[{"name":"岸谷, 和広"}]}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"關西大學商學會"}]},"item_10_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00047023","subitem_source_identifier_type":"NCID"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"04513401","subitem_source_identifier_type":"ISSN"}]},"item_10_version_type_17":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Gordon, E. Miracle"}],"nameIdentifiers":[{}]},{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":""}],"affiliationNames":[{"affiliationName":""}]}],"creatorNames":[{"creatorName":"岸谷, 和広","creatorNameLang":"ja"},{"creatorName":"Kishiya, Kazuhiro","creatorNameLang":"en"}],"familyNames":[{"familyName":"岸谷","familyNameLang":"ja"},{"familyName":"Kishiya","familyNameLang":"en"}],"givenNames":[{"givenName":"和広","givenNameLang":"ja"},{"givenName":"Kazuhiro","givenNameLang":"en"}],"nameIdentifiers":[{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-05-22"}],"displaytype":"detail","filename":"KU-1100-20100625-02.pdf","filesize":[{"value":"1.3 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100-20100625-02.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/9111/files/KU-1100-20100625-02.pdf"},"version_id":"5727e1dc-d6f0-4ffe-8e64-e95bd1b64343"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"Kansai University","subitem_subject_scheme":"Other"},{"subitem_subject":"関西大学商学論集","subitem_subject_scheme":"Other"},{"subitem_subject":"関西大学","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"AN EXPLORATORY STUDY OF PRODUCT PLACEMENT IN TELEVISION DRAMA PROGRAMS IN JAPAN AND THE USA","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"AN EXPLORATORY STUDY OF PRODUCT PLACEMENT IN TELEVISION DRAMA PROGRAMS IN JAPAN AND THE USA"}]},"item_type_id":"10","owner":"1","path":["1349"],"pubdate":{"attribute_name":"公開日","attribute_value":"2011-08-05"},"publish_date":"2011-08-05","publish_status":"0","recid":"9111","relation_version_is_last":true,"title":["AN EXPLORATORY STUDY OF PRODUCT PLACEMENT IN TELEVISION DRAMA PROGRAMS IN JAPAN AND THE USA"],"weko_creator_id":"1","weko_shared_id":1},"updated":"2023-11-22T02:03:22.295755+00:00"}