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アイテム
AN EXPLORATORY STUDY OF PRODUCT PLACEMENT IN TELEVISION DRAMA PROGRAMS IN JAPAN AND THE USA
http://hdl.handle.net/10112/4766
http://hdl.handle.net/10112/4766881e8e37-a225-449a-bf05-070af3fd0966
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
KU-1100-20100625-02.pdf (1.3 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||
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| 公開日 | 2011-08-05 | |||||||||
| タイトル | ||||||||||
| タイトル | AN EXPLORATORY STUDY OF PRODUCT PLACEMENT IN TELEVISION DRAMA PROGRAMS IN JAPAN AND THE USA | |||||||||
| 言語 | en | |||||||||
| 言語 | ||||||||||
| 言語 | jpn | |||||||||
| 資源タイプ | ||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||
| 資源タイプ | departmental bulletin paper | |||||||||
| その他のタイトル | ||||||||||
| その他のタイトル | An Exploratory Study Of Product Placement in Television Drama Programs in Japan and The USA | |||||||||
| 言語 | en | |||||||||
| 著者 |
Miracle, Gordon E.
× Miracle, Gordon E.× 岸谷, 和広
WEKO
18100
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| 概要 | ||||||||||
| 内容記述タイプ | Other | |||||||||
| 内容記述 | This study investigates relationships between television viewer motivations and their attitudes toward product placement (ATPP) in television dramas in Japan and the USA. It was found that there is a significant positive relationship between the viewers' need for entertainment and ATPP in both countries. However, other factors had a different relationship to ATPP in the two countries--some significant, some not. The results suggest strategy similarities and differences for advertisers, as well as differences in the underlying theory for Japanese and US television viewers. The results may also have public policy implications for the somewhat controversial practice of product placement1). |
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| 書誌情報 |
關西大學商學論集 巻 55, 号 1-2, p. 19-32, 発行日 2010-06-25 |
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| ISSN | ||||||||||
| 収録物識別子タイプ | PISSN | |||||||||
| 収録物識別子 | 04513401 | |||||||||
| 書誌レコードID | ||||||||||
| 収録物識別子タイプ | NCID | |||||||||
| 収録物識別子 | AN00047023 | |||||||||
| 著者版フラグ | ||||||||||
| 出版タイプ | VoR | |||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||
| 出版者 | ||||||||||
| 出版者 | 關西大學商學會 | |||||||||
| キーワード | ||||||||||
| 主題Scheme | Other | |||||||||
| 主題 | Kansai University | |||||||||
| キーワード | ||||||||||
| 主題Scheme | Other | |||||||||
| 主題 | 関西大学商学論集 | |||||||||
| キーワード | ||||||||||
| 主題Scheme | Other | |||||||||
| 主題 | 関西大学 | |||||||||
