@article{oai:kansai-u.repo.nii.ac.jp:00008769,
 author = {Tokunaga, Masahiro and Suganuma, Keiko and Odagiri, Nami},
 journal = {RRC Working Paper Series},
 month = {Jun},
 note = {In  this  paper,  we demonstrate the trends and prospects of Japanese foreign direct investment (FDI) in European  Emerging  Markets (EEMs)  against  the  background  of  the  recent development of emerging markets and explore the specificities of the Russian market, the biggest EEM in terms of market size and inward FDI received. More specifically, we give an overview of foreign capital flows from Japan to major EEMs and describe the achievements and problems of Japanese investors as related to business with Russia We find that the Russian market seems to be a lucrative  option  for Japanese  firms,  despite  unfavorable  investment  conditions  and  limited institutional freedom afforded to outsiders, including a language barrier due to the wide usage of Russian in the  business  field. Although use of the Russian language is one of major business obstacles affecting foreign investors, making matters more challenging in the country, it nonetheless  provides us with a common language as a hub of business operations in the former Soviet Union countries or "Russosphere," where  Russia  has  still  economic  leverage  and maintains cultural domination., This research was financially supported by a Nihon University Research Subsidy (FY2014), the Kansai University Subsidy for Supporting Young Scholars (FY2015–16), the  Joint  Research Program of the Japan Arctic Research Network Center of Hokkaido University (FY2017), and a grant-in-aid for scientific research from the Ministry of Education, Culture, Sports, Science & Technology of Japan (No.17H04553: FY2017–19), 2015年度関西大学若手研究者育成経費},
 pages = {1--57},
 title = {From Russia to Eurasia: Specific Features of the “Russosphere” from the Perspective of Business Activities of Japanese Firms},
 volume = {77},
 year = {2018}
}