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Discovering association strength among brand loyalties from purchase history
http://hdl.handle.net/10112/6925
http://hdl.handle.net/10112/6925c2af5888-efbd-48ae-a5f2-0a694d19e233
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
KU-1100-20010000-10.pdf (306.4 kB)
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| Item type | 会議発表論文 / Conference Paper(1) | |||||
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| 公開日 | 2012-07-13 | |||||
| タイトル | ||||||
| タイトル | Discovering association strength among brand loyalties from purchase history | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_5794 | |||||
| 資源タイプ | conference paper | |||||
| 著者 |
Hamuro, Yukinobu
× Hamuro, Yukinobu× Katoh, Naoki× Yada, Katsutoshi |
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| 著者別名 | ||||||
| 識別子Scheme | WEKO | |||||
| 識別子 | 17368 | |||||
| 姓名 | 矢田, 勝俊 | |||||
| 概要 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | Analyzing purchase history of customers enables us to discover valuable knowledge that is helpful for developing effective sales promotion. In this respect, we shall introduce a new notion, association strength among brand loyalties, which is defined for every ordered pair of brands. If the association strength between loyalties of brands A and B is high, it represents that purchase of brand A is highly correlated to that of brand B. Conventional method for discovering associative purchasing is usually applied for one purchase opportunity (one receipt), i.e., it reveals how often two commodities are purchased at the same time. On the other hand, we are interested in discovering relationship among customers’ loyalties to certain brands or manufacturers by investigating long-term purchase history of customers. By computing association strengths from customers’ purchase history of drugstore chain in Japan, we could produce several interesting rules that will be useful for sales promotion planning | |||||
| 内容記述 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | ISIE 2001, June 12-16, 2001, Paradise Hotel Pusan, Korea | |||||
| 書誌情報 |
ISIE 2001 : 2001 IEEE International Symposium on Industrial Electronics Proceedings p. 114-117, 発行日 2001-06 |
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| ISBN | ||||||
| 識別子タイプ | ISBN | |||||
| 関連識別子 | 0780370902 | |||||
| 権利 | ||||||
| 権利情報 | (C) 2001 IEEE. Reprinted, with permission, from HAMARO Yukinobu, KATOH Naoki, YADA Katsutoshi, Discovering association strength among brand loyalties from purchase history\n, 06/2001. This material is posted here with permission of the IEEE. Such permission of the IEEE does not in any way imply IEEE endorsement of any of Kansai University's products or services. Internal or personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution must be obtained from the IEEE by writing to pubs-permissions@ieee.org. | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| 出版者 | ||||||
| 出版者 | IEEE Industrial Electronics Society | |||||
