@article{oai:kansai-u.repo.nii.ac.jp:00008754,
 author = {Baba, Hideaki and Ishida, Yu and Okuyama, Naoko},
 journal = {Kansai University review of business and commerce},
 month = {Mar},
 note = {The issues establishing stable autonomous revenue and securing diverse financial sources stand in opposition for the nonprofit sector, and it is more difficult problem in the emerging nonprofit sector of Japan. However, the nonprofit organizations need to manage both conditions compatibly. We examine the relations of revenue structure and financial viability using the Financial Database of NPO Corporations in Japan. In this paper the size of total expense is used as a proxy variable of the short-term financial viability, and the equity size relative to total revenue is considered as the long-term financial viability. Our empirical results show that it is important to acquire diverse financial sources such as donations and membership fees in order to improve financially viable in the long-term, while increasing commercial revenues work effectively to the short-term financial viability. Thus, the nonprofit organizations in Japan concurrently need to seek two crucial revenue strategies, the commercial revenue expansion for immediate survival and the revenue diversification for future innovation., This work was supported partially by JSPS KAKENHI Grant Number (25380486), Grant-in-Aid for Scientific Research (C).},
 pages = {1--14},
 title = {Revenue Strategies and Financial Viability for Emerging Nonprofit Sector in Japan:Commercialization or Diversification?},
 volume = {15},
 year = {2014}
}