{"created":"2023-05-15T12:18:42.580457+00:00","id":8718,"links":{},"metadata":{"_buckets":{"deposit":"ff60ec50-897a-4112-8481-350069c1e2cc"},"_deposit":{"created_by":1,"id":"8718","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"8718"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00008718","sets":["528:1287:1288:1290"]},"author_link":["17271","17272"],"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2005-03","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"21","bibliographicPageStart":"1","bibliographicVolumeNumber":"7","bibliographic_titles":[{"bibliographic_title":"Kansai University review of business and commerce"}]}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"This paper clarifies advertising systems unique to Japan. As typical of Japanese advertising systems, advertising expression tend to adopt soft sell and transformational type. The advertising expression is explained not only by the cultural value but also marketing behavior of advertisers and the characteristics of Advertising transactions. As to marketing behavior channel-oriented marketing behavior has an impact on advertising expressions. As to characteristics of Advertising transactions, the existence of media-oriented advertising agency also has an impact on advertising expression. Finally, this paper proposes significance of advertising literacy and suggests future research.","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"17272","nameIdentifierScheme":"WEKO"}],"names":[{"name":"岸谷, 和広"}]}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"Faculty of Commerce, Kansai University"}]},"item_10_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11662421","subitem_source_identifier_type":"NCID"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13448455","subitem_source_identifier_type":"ISSN"}]},"item_10_text_35":{"attribute_name":"出版者（他言語）","attribute_value_mlt":[{"subitem_text_value":"関西大学商学部"}]},"item_10_version_type_17":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":"","affiliationNameIdentifierScheme":"ISNI","affiliationNameIdentifierURI":"http://www.isni.org/isni/"}],"affiliationNames":[{"affiliationName":"","affiliationNameLang":"ja"}]}],"creatorNames":[{"creatorName":"Kishiya, Kazuhiro","creatorNameLang":"en"}],"familyNames":[{"familyName":"Kishiya","familyNameLang":"en"}],"givenNames":[{"givenName":"Kazuhiro","givenNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"17271","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"40330170","nameIdentifierScheme":"e-Rad","nameIdentifierURI":"https://nrid.nii.ac.jp/ja/nrid/1000040330170"},{"nameIdentifier":"0000-0001-9419-8924","nameIdentifierScheme":"ORCID iD","nameIdentifierURI":"https://orcid.org/0000-0001-9419-8924"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-05-22"}],"displaytype":"detail","filename":"KU-1100RB-20050300-01.pdf","filesize":[{"value":"1.3 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100RB-20050300-01.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/8718/files/KU-1100RB-20050300-01.pdf"},"version_id":"fd24d25e-d4f1-486c-b331-71bc99bf8da7"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"関西大学","subitem_subject_scheme":"Other"},{"subitem_subject":"Kansai University","subitem_subject_scheme":"Other"},{"subitem_subject":"Advertising expression","subitem_subject_scheme":"Other"},{"subitem_subject":"Advertising transaction","subitem_subject_scheme":"Other"},{"subitem_subject":"Hard sell/Soft sell","subitem_subject_scheme":"Other"},{"subitem_subject":"Advertising effect","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"eng"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"Advertising Systems in Japan Marketing Behavior, Advertising Industry, Advertising Literacy","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"Advertising Systems in Japan Marketing Behavior, Advertising Industry, Advertising Literacy"}]},"item_type_id":"10","owner":"1","path":["1290"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-02-08"},"publish_date":"2018-02-08","publish_status":"0","recid":"8718","relation_version_is_last":true,"title":["Advertising Systems in Japan Marketing Behavior, Advertising Industry, Advertising Literacy"],"weko_creator_id":"1","weko_shared_id":1},"updated":"2024-11-13T05:10:18.384689+00:00"}