WEKO3
アイテム
Advertising Systems in Japan Marketing Behavior, Advertising Industry, Advertising Literacy
http://hdl.handle.net/10112/12101
http://hdl.handle.net/10112/12101a9c140af-0b9a-4c45-a761-f11c6ec20b32
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
KU-1100RB-20050300-01.pdf (1.3 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2018-02-08 | |||||
| タイトル | ||||||
| タイトル | Advertising Systems in Japan Marketing Behavior, Advertising Industry, Advertising Literacy | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
Kishiya, Kazuhiro
× Kishiya, Kazuhiro |
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| 著者別名 | ||||||
| 識別子Scheme | WEKO | |||||
| 識別子 | 17272 | |||||
| 姓名 | 岸谷, 和広 | |||||
| 概要 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | This paper clarifies advertising systems unique to Japan. As typical of Japanese advertising systems, advertising expression tend to adopt soft sell and transformational type. The advertising expression is explained not only by the cultural value but also marketing behavior of advertisers and the characteristics of Advertising transactions. As to marketing behavior channel-oriented marketing behavior has an impact on advertising expressions. As to characteristics of Advertising transactions, the existence of media-oriented advertising agency also has an impact on advertising expression. Finally, this paper proposes significance of advertising literacy and suggests future research. | |||||
| 書誌情報 |
Kansai University review of business and commerce 巻 7, p. 1-21, 発行日 2005-03 |
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| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 13448455 | |||||
| 書誌レコードID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AA11662421 | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| 出版者 | ||||||
| 出版者 | Faculty of Commerce, Kansai University | |||||
| 出版者（他言語） | ||||||
| 値 | 関西大学商学部 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 関西大学 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Kansai University | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Advertising expression | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Advertising transaction | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Hard sell/Soft sell | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Advertising effect | |||||
