{"created":"2023-05-15T12:12:52.698181+00:00","id":802,"links":{},"metadata":{"_buckets":{"deposit":"c4bb0601-8748-46f7-8f0a-1bbe33e17feb"},"_deposit":{"created_by":1,"id":"802","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"802"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00000802","sets":["85:92:98:99:101"]},"author_link":["2282","2281","2283","2280"],"item_10_alternative_title_20":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"An Analysis of Relation between Staying or Visual Time and Rate of Purchase in a Department Store"}]},"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2014-03-31","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"71","bibliographicPageStart":"61","bibliographicVolumeNumber":"2","bibliographic_titles":[{"bibliographic_title":"社会的信頼学"}]}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"消費者行動の伝統的な分析手法の一つに動線分析があるが，従来の動線分析による消費者の買上金額は動線長あるいは滞留時間に比例して増大すると考えられてきた.しかしそれには動線長が無限大に増加すると買上金額も同様に増加するという問題がある。そこで，アイマークレコーダを用いた，人が商品を選択あるいは選択しない時点での視点や視線の動向を視察することで，店舗内購買意思決定過程を分析し，滞留時間や平均目視時間と購買率との関係を分析した.その結果，商品選択が商品目視時間，商品ラベル目視時間，年齢などと関係があること，また，購買行動が滞留時間や平均目視時間と必ずしも線形の関係にないことを確認したが，最適な状況を知るに足る当てはまりの良い関数形を得ることはできなかった.しかしながら，買い物客の視線を追尾し，ビデオ撮影とアンケートを組み合わせる実験手法は，必要な情報収集にとって有効であることを明らかにした.A traffic analysis, one of the traditional analytic methods of consumer behavior, has shown that amount of expenditure is in proportion to the length of traffic or staying time in a shop. However, it means that the longer traffic is, the more expenditure is to infinity. The current paper investigates the relation between staying or visual time and rate of purchase in a real shop by observing consumer's line of sight and view point by using the Eye-Mark Recorder and analyzing the decision making process. The results show tha consumer's choice behavior has relationship with his/her visual time of goods and their labels and his/her age. In addition, they suggests that the rate of purchase does not always have linear relation with the traffic or staying time, but cannot find the optimal situation. In this investigation, the experiment method of observing consumer's line of sight with recording video and making a questionnaire survey is effect to correct the requied information.","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"2282","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Kitazume, Keiichi"}]},{"nameIdentifiers":[{"nameIdentifier":"2283","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Yokouchi, Toshihiro"}]}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西大学社会的信頼システム創生センター"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"21868646","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":""}],"affiliationNames":[{"affiliationName":""}]}],"creatorNames":[{"creatorName":"北詰, 恵一","creatorNameLang":"ja"},{"creatorName":"Kitazume, Keiichi","creatorNameLang":"en"}],"familyNames":[{"familyName":"北詰","familyNameLang":"ja"},{"familyName":"Kitazume","familyNameLang":"en"}],"givenNames":[{"givenName":"恵一","givenNameLang":"ja"},{"givenName":"Keiichi","givenNameLang":"en"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"横内, 俊裕"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-05-20"}],"displaytype":"detail","filename":"KU-1100-20140331-03.pdf","filesize":[{"value":"712.4 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100-20140331-03.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/802/files/KU-1100-20140331-03.pdf"},"version_id":"d3e3ba31-d636-4114-a930-58335d4b7bfb"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"購買行動","subitem_subject_scheme":"Other"},{"subitem_subject":"意思決定過程","subitem_subject_scheme":"Other"},{"subitem_subject":"視線計測システム","subitem_subject_scheme":"Other"},{"subitem_subject":"consumer behavior","subitem_subject_scheme":"Other"},{"subitem_subject":"decision making process","subitem_subject_scheme":"Other"},{"subitem_subject":"eye-tracking system","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"大規模小売店舗における商品目視時間・滞留時間と購買率との関係分析","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"大規模小売店舗における商品目視時間・滞留時間と購買率との関係分析"}]},"item_type_id":"10","owner":"1","path":["101"],"pubdate":{"attribute_name":"公開日","attribute_value":"2014-08-08"},"publish_date":"2014-08-08","publish_status":"0","recid":"802","relation_version_is_last":true,"title":["大規模小売店舗における商品目視時間・滞留時間と購買率との関係分析"],"weko_creator_id":"1","weko_shared_id":1},"updated":"2023-11-22T01:14:42.542270+00:00"}