{"created":"2023-05-15T12:12:52.516797+00:00","id":798,"links":{},"metadata":{"_buckets":{"deposit":"41c2a252-a563-45b8-a10b-6ad04a20866a"},"_deposit":{"created_by":1,"id":"798","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"798"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00000798","sets":["85:92:98:99:100"]},"author_link":["2270","2272","2273","2271"],"item_10_alternative_title_20":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Rolls and Effects of Small-Scale Events in a Shopping Street - in the Case of Research Atelier in Tenjinbashisuji Shopping Street -"}]},"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2013-03-31","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"63","bibliographicPageStart":"53","bibliographicVolumeNumber":"1","bibliographic_titles":[{"bibliographic_title":"社会的信頼学"}]}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"本研究は，天神橋筋3丁目商店街内の関西大学リサーチ・アトリエ「楽歳天三・楽市楽座」を拠点とし，小規模なイベントをいくつか実施し，その効果，位置付け，他の取り組みとの関係性などを明らかにすることを目的として，アンケート調査を実施した.その結果，参加者の半数以上が「たまたま通りかかった」人であることから，事前の告知や広告が高い効果を示さなかったものの，「初めて」あるいは「滅多に来ない」層も，「週1回以上来る」層に対してもイベント内容は好評であり，次回イベント参加意向も高い比率を得た．そして，手軽に高頻度で行える小イベントのメリットを活かし，大規模イベントと役割分担を明確にしながら，常連客には商店街の活気を印象づける参加容易なイベントを，通りすがり客には次回の参加を印象づけるインパクトのあるイベントをそれぞれ実施し，商店街の持続性と顧客開拓に貢献するシナリオを描くことが重要であることを指摘した．The purpose of this study is to investigate rolls, effects of some small-scale events carried out  in the Research Atelier in Tenjinbashisuji Shopping Street and to understand relationship with other relatively large-scale events. The results of questionnaire surveys carried out show that more than half of attendances of the events are shoppers by chance on the street so that advertisements of the events beforehand have few effects. On the other hand, the contents of events are popular with not only first comers but also usual consumers. The small-scale events have merits that they are easily and frequently carried out. Therefore, it is important that the small-scale events, keeping the share of rolls with other large-scale events, gives impressions of revitalization of the shopping street on the usual consumers and, on the other hand, ones of inviting to the next events on the shoppers by chance.","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"2272","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Kitazume, Keiichi"}]},{"nameIdentifiers":[{"nameIdentifier":"2273","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Kondo, Fumiya"}]}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西大学社会的信頼システム創生センター"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"21868646","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"北詰, 恵一"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"近藤, 史弥"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-05-20"}],"displaytype":"detail","filename":"KU-0900-20130331-05.pdf","filesize":[{"value":"898.1 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-0900-20130331-05.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/798/files/KU-0900-20130331-05.pdf"},"version_id":"34e20519-15b4-47a9-a618-1bf79d0e86dc"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"商店街活性化","subitem_subject_scheme":"Other"},{"subitem_subject":"イベント効果","subitem_subject_scheme":"Other"},{"subitem_subject":"マーケティング","subitem_subject_scheme":"Other"},{"subitem_subject":"revitalization of shopping street","subitem_subject_scheme":"Other"},{"subitem_subject":"effect of events","subitem_subject_scheme":"Other"},{"subitem_subject":"marketing","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"研究ノート 商店街における小イベントの役割と効果―天神橋筋三丁目商店街リサーチアトリエでの取組み―","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"研究ノート 商店街における小イベントの役割と効果―天神橋筋三丁目商店街リサーチアトリエでの取組み―"}]},"item_type_id":"10","owner":"1","path":["100"],"pubdate":{"attribute_name":"公開日","attribute_value":"2013-06-03"},"publish_date":"2013-06-03","publish_status":"0","recid":"798","relation_version_is_last":true,"title":["研究ノート 商店街における小イベントの役割と効果―天神橋筋三丁目商店街リサーチアトリエでの取組み―"],"weko_creator_id":"1","weko_shared_id":1},"updated":"2023-05-15T16:15:43.112929+00:00"}