@article{oai:kansai-u.repo.nii.ac.jp:00023651,
 author = {上野, 恭裕 and Ueno, Yasuhiro},
 issue = {1},
 journal = {関西大学社会学部紀要},
 month = {Sep},
 note = {わが国には多くの伝統産業が存在する。それらの伝統産業は産地を形成し、地域社会に深く結びつき、長期存続を果たしてきた。しかしながら時代の流れとともに、多くの産地が存続の危機を迎えている。一方で、生き残りをかけて様々な取り組みも行われている。地域を活性化するためにも、また日本の伝統文化を継承するためにも、伝統産業の存続は重要な課題である。地域の伝統産業が生き残るために、どのような戦略が必要であろうか。本稿では淡路島の線香産業の事例を紹介し、伝統産業存続の条件についての考察を行う。, Japan has many traditional industries. These industries have formed industrial clusters. They are deeply connected to the local community, and have achieved long-term survival. However, consumer lifestyles and production systems have changed in recent years. As a result, many traditional local industries are in a crisis of survival. By contrast, some traditional local industries have made efforts to survive. The survival of traditional local industries is an important issue for revitalizing local community and inheriting Japanese traditional culture. What kind of strategy is needed for a traditional local industry to survive? This paper presents a case study of the incense industry on Awaji Island, and we discuss the factors favoring survival for the traditional local industry.},
 pages = {97--117},
 title = {伝統産業におけるブランド戦略 : 淡路島線香産業の事例研究},
 volume = {54},
 year = {2022}
}