{"created":"2023-05-15T12:29:04.212993+00:00","id":22758,"links":{},"metadata":{"_buckets":{"deposit":"c99f683e-f29d-465d-ae23-68237d27f0ec"},"_deposit":{"created_by":10,"id":"22758","owners":[10],"pid":{"revision_id":0,"type":"depid","value":"22758"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00022758","sets":["528:1385:1386:3057"]},"author_link":["51227","51226"],"item_10_alternative_title_20":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"The error of \"Branding in Japan\" in KATAKANA, and the \"matchup\" of the advertising effect : A study on the merits, demerits, and prospects of an advertising research, Part 2"}]},"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2022-03-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"63","bibliographicPageStart":"49","bibliographicVolumeNumber":"53","bibliographic_titles":[{"bibliographic_title":"関西大学社会学部紀要"}]}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"近年、広告の言い換えとしてブランディングというカタカナ言葉が増えてきた。この得失は論じられるべきである。加えて、情報過多状況の中で、高圧的な20世紀型の広告効果観が、21世紀型の「意味創造型」に転換する見通しを検討した。","subitem_description_type":"Other"},{"subitem_description":"In recent years, \"branding\" in KATAKANA has become an extremely popular word among Japanese businesspeople. However, being a translation, there are both merits and demerits linked to its usage. Alongside this phenomenon, the appearance of the word \"advertising\" has decreased. The author attempts to describe these circumstances and the prospects for a new understanding of the effects of advertising.","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"51227","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Mizuno, Yutaka"}]}]},"item_10_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.32286/00026772","subitem_identifier_reg_type":"JaLC"}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西大学社会学部"}]},"item_10_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00046982","subitem_source_identifier_type":"NCID"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02876817","subitem_source_identifier_type":"ISSN"}]},"item_10_version_type_17":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"水野, 由多加"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2022-05-25"}],"displaytype":"detail","filename":"KU-1100-20220331-03.pdf","filesize":[{"value":"631.5 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100-20220331-03.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/22758/files/KU-1100-20220331-03.pdf"},"version_id":"ebe603fb-dc11-4f91-9ffc-d9c8cff64844"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"広告","subitem_subject_scheme":"Other"},{"subitem_subject":"広告効果","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランド","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランディング","subitem_subject_scheme":"Other"},{"subitem_subject":"advertising","subitem_subject_scheme":"Other"},{"subitem_subject":"the effect of advertising","subitem_subject_scheme":"Other"},{"subitem_subject":"brand, branding","subitem_subject_scheme":"Other"},{"subitem_subject":"関西大学","subitem_subject_scheme":"Other"},{"subitem_subject":"Kansai University","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"カタカナ「ブランディング」の誤謬と広告効果の「結合性」（下） : 広告研究としての功罪と展望","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"カタカナ「ブランディング」の誤謬と広告効果の「結合性」（下） : 広告研究としての功罪と展望"}]},"item_type_id":"10","owner":"10","path":["3057"],"pubdate":{"attribute_name":"公開日","attribute_value":"2022-05-25"},"publish_date":"2022-05-25","publish_status":"0","recid":"22758","relation_version_is_last":true,"title":["カタカナ「ブランディング」の誤謬と広告効果の「結合性」（下） : 広告研究としての功罪と展望"],"weko_creator_id":"10","weko_shared_id":-1},"updated":"2023-05-15T17:21:53.745084+00:00"}