{"created":"2023-05-15T12:28:38.314301+00:00","id":22177,"links":{},"metadata":{"_buckets":{"deposit":"729c6075-9af5-4111-ba05-d8ede6b2dfc3"},"_deposit":{"created_by":10,"id":"22177","owners":[10],"pid":{"revision_id":0,"type":"depid","value":"22177"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00022177","sets":["528:1287:1288:2995"]},"author_link":["18100","50279"],"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2022-03","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"29","bibliographicPageStart":"17","bibliographicVolumeNumber":"21","bibliographic_titles":[{"bibliographic_title":"Kansai University review of business and commerce"}]}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"This study focuses on brand endorsement on Instagram, examining the influence of the perceived expertise and similarity of a poster on searching behavior and purchase intention regarding a posted brand and a similar brand using survey data from a sample of Japanese Instagram social networking site (SNS) users. The research also tests the mediating effect of perceived expertise and similarity on a posted or similar brand through searching behavior as an indirect effect. It concludes with contributions toward the study of SNS and the direction of future research.","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"50279","nameIdentifierScheme":"WEKO"}],"names":[{"name":"岸谷, 和広"}]}]},"item_10_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.32286/00026194","subitem_identifier_reg_type":"JaLC"}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"Faculty of Business and Commerce, Kansai University"}]},"item_10_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11662421","subitem_source_identifier_type":"NCID"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13448455","subitem_source_identifier_type":"ISSN"}]},"item_10_text_35":{"attribute_name":"出版者（他言語）","attribute_value_mlt":[{"subitem_text_value":"関西大学商学部"}]},"item_10_version_type_17":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":""}],"affiliationNames":[{"affiliationName":""}]}],"creatorNames":[{"creatorName":"岸谷, 和広","creatorNameLang":"ja"},{"creatorName":"Kishiya, Kazuhiro","creatorNameLang":"en"}],"familyNames":[{"familyName":"岸谷","familyNameLang":"ja"},{"familyName":"Kishiya","familyNameLang":"en"}],"givenNames":[{"givenName":"和広","givenNameLang":"ja"},{"givenName":"Kazuhiro","givenNameLang":"en"}],"nameIdentifiers":[{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2022-03-24"}],"displaytype":"detail","filename":"KU-1100-20220300-02.pdf","filesize":[{"value":"512.9 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100-20220300-02.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/22177/files/KU-1100-20220300-02.pdf"},"version_id":"d058dadd-a4d3-47fe-9ece-73432089abb9"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"Brand endorsement","subitem_subject_scheme":"Other"},{"subitem_subject":"Instagram","subitem_subject_scheme":"Other"},{"subitem_subject":"Spill-over effect","subitem_subject_scheme":"Other"},{"subitem_subject":"関西大学","subitem_subject_scheme":"Other"},{"subitem_subject":"Kansai University","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"eng"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"Brand Endorsement on Instagram : How do expertise and similarity affect endorsed and alternative brands via searching behavior?","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"Brand Endorsement on Instagram : How do expertise and similarity affect endorsed and alternative brands via searching behavior?"}]},"item_type_id":"10","owner":"10","path":["2995"],"pubdate":{"attribute_name":"公開日","attribute_value":"2022-03-24"},"publish_date":"2022-03-24","publish_status":"0","recid":"22177","relation_version_is_last":true,"title":["Brand Endorsement on Instagram : How do expertise and similarity affect endorsed and alternative brands via searching behavior?"],"weko_creator_id":"10","weko_shared_id":-1},"updated":"2023-11-22T02:03:22.765700+00:00"}