@article{oai:kansai-u.repo.nii.ac.jp:00021936,
 author = {水野, 由多加},
 journal = {日経広告研究所報 = Bulletin of Nikkei Advertising Research Institute},
 month = {Aug},
 pages = {10--17},
 title = {くまモンは広告か？ : ゆるキャラ現象から見た広告と人間観の検討},
 volume = {276},
 year = {2014}
}