{"created":"2023-05-15T12:26:00.617336+00:00","id":18697,"links":{},"metadata":{"_buckets":{"deposit":"c71283a0-50b9-4e8f-a254-4435241da9d6"},"_deposit":{"created_by":1,"id":"18697","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"18697"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00018697","sets":["528:1385:1386:2515"]},"author_link":["44274","44273"],"item_10_alternative_title_20":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Two-dimensional structure of buying attitudes toward consumers' goods : A factor-analytical study on rationality and emotionality of consumer measured by the REC scale"}]},"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"1985-03-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"21","bibliographicPageStart":"1","bibliographicVolumeNumber":"16","bibliographic_titles":[{"bibliographic_title":"関西大学社会学部紀要"}]}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"REC scaleで測る購買態度が「合理性」と「情緒性」へ分化しR・E 2次元構造を構成することは，商品を特定化しない一般的購買態度では確認されているが，個々の商品の購買態度に関しては未確認である。この確認のために20商品に対する主婦の購買態度がREC scaleで測定された。それぞれ約150人から成る10組の主婦によって各2商品が評定されたので，①20商品の各々で，②同一人に評定された2商品に関して，の計30ケースで主成分分析による2次元が求められた。①では20ケース中15ケースで，また②では10ケース中8ケースで，R・E 2次元構造が確認された。この結果をふまえ，次元別に区分した6項目評定値による商品別プロフィールが比較検討され，R次元で5，E次元で4のパタンに集約された。その2次元的組合せによる商品分類や，各次元の3下位的特性値のパタン化による3類型が，先に行われた分析結果に対応することが示された。最後に，個別商品の購買態度測定と商品間比較分析のためのREC scaleの有効性が考察された。","subitem_description_type":"Other"},{"subitem_description":"To confirm \"rationality\" (R) and \"emotionality\" (E) of buying attitudes toward each individual consumers' goods, 20 products were selected and were rated by the REC scale developed by the present writer. Subjects were 1600 housewives who were divided into 10 groups. Each group of subjects rated 2 products by using the attitude-scale. Two factors were extracted by the method of principal component analysis in (1) 20 cases of each individual product and (2) 10 cases of each 2 products rated by the identical person. In many cases of the both analysis, the hypothetical factors, R and E, were obtained. Each of 12 items of the scale was categorized according to rational or emotional dimension. In each dimension, profiles of the attitude scores concerning individual product were classified. Two-dimensional analysis of these profiles supported findings of a previous study by the present writer. Implications for analyzing product character in terms of consumer attitudes measured by the REC scale were discussed.","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"44274","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Sasaki, Toshiji"}]}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西大学社会学部"}]},"item_10_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00046982","subitem_source_identifier_type":"NCID"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02876817","subitem_source_identifier_type":"ISSN"}]},"item_10_version_type_17":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"佐々木, 土師二"}],"nameIdentifiers":[{"nameIdentifier":"44273","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2021-03-08"}],"displaytype":"detail","filename":"KU-1100-19850330-01.pdf","filesize":[{"value":"1.9 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100-19850330-01.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/18697/files/KU-1100-19850330-01.pdf"},"version_id":"253cc1fd-3f09-48ae-9700-ecb54d74fe53"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"購買態度","subitem_subject_scheme":"Other"},{"subitem_subject":"RECスケール","subitem_subject_scheme":"Other"},{"subitem_subject":"合理性","subitem_subject_scheme":"Other"},{"subitem_subject":"情緒性","subitem_subject_scheme":"Other"},{"subitem_subject":"プロフィール分析","subitem_subject_scheme":"Other"},{"subitem_subject":"パタン化","subitem_subject_scheme":"Other"},{"subitem_subject":"商品分類","subitem_subject_scheme":"Other"},{"subitem_subject":"buying attitude","subitem_subject_scheme":"Other"},{"subitem_subject":"REC scale","subitem_subject_scheme":"Other"},{"subitem_subject":"rationality","subitem_subject_scheme":"Other"},{"subitem_subject":"emotionality","subitem_subject_scheme":"Other"},{"subitem_subject":"profile of attitude scores","subitem_subject_scheme":"Other"},{"subitem_subject":"classification of consumers' goods","subitem_subject_scheme":"Other"},{"subitem_subject":"関西大学","subitem_subject_scheme":"Other"},{"subitem_subject":"Kansai University","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"各種商品の購買態度の2次元構造 : REC scaleによる合理性と情緒性","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"各種商品の購買態度の2次元構造 : REC scaleによる合理性と情緒性"}]},"item_type_id":"10","owner":"1","path":["2515"],"pubdate":{"attribute_name":"公開日","attribute_value":"2021-03-08"},"publish_date":"2021-03-08","publish_status":"0","recid":"18697","relation_version_is_last":true,"title":["各種商品の購買態度の2次元構造 : REC scaleによる合理性と情緒性"],"weko_creator_id":"1","weko_shared_id":1},"updated":"2023-05-15T20:37:44.973660+00:00"}