{"created":"2023-05-15T12:26:00.053004+00:00","id":18684,"links":{},"metadata":{"_buckets":{"deposit":"304e4caa-b4db-4e6f-bd4f-6a405b73e891"},"_deposit":{"created_by":1,"id":"18684","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"18684"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00018684","sets":["528:1385:1386:2513"]},"author_link":["44253","44254"],"item_10_alternative_title_20":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Analysis of internal structure of the basic dimensions of consumers' buying attitudes : Six sub-categories of rationality and emotionality measured by the REC scale"}]},"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"1986-03-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"22","bibliographicPageStart":"1","bibliographicVolumeNumber":"17","bibliographic_titles":[{"bibliographic_title":"関西大学社会学部紀要"}]}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"REC scaleは購買態度の「合理性R」と「情緒性E」を測定する2次元尺度として確定的構成をみているが，その下位的次元に各3特性を仮設している。この下位的構造の実証的確認のために因子分析的に6次元が抽出された。まず全国都市部の主婦1559人に関する分析で，尺度構成の意図通りに実質性・経済性・探索性・依存性・革新性・感覚性と解釈できる6次元から成る単純構造が得られた。2次因子として前3特性からR，後3特性からEが成立し，REC scale は個別的態度～下位的特性～基本的次元という3段階的構造を持つことが確認された。さらに年令・就業状況・地域別の計17セグメントの各々で6次元構造が検討された。30歳代主婦や専業主婦など5セグメントで典型的な6特性が見られ，13セグメントが仮説適合的な構造を持つと考えられた。多くのセグメントに共通の安定的特性には依存性，経済性，探索性があった。REC scale の構造確認をふまえ，購買態度分析の発展的方向が考察された。","subitem_description_type":"Other"},{"subitem_description":"The REC scale is a two-dimensional attitude-scale to measure rationality and emotionality of consumer. It is hypothesized that each of the two dimensions is divided into three sub-categories of buying attitudes. In order to confirm the internal structure of consumer attitudes measured by this scale, data collected from 1559 housewives were analyzed by the method of factor analysis. Six factors were extracted. They were interpreted as substance, economy, search, dependence, innovativeness and sensuousness. As the second-order factors of these primary factors, rationality and emotionality were obtained. The findings supported the hypothesis of components of the REC scale. The internal structure was investigated in each of 7 age-groups, 4 job-groups and 6 regional-groups of housewives. The typical structure composed of six factors described above was found in groups of housewives of thirties and domestic women. Among six factors, dependence, economy and search were common in many groups.","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"44254","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Sasaki, Toshiji"}]}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西大学社会学部"}]},"item_10_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00046982","subitem_source_identifier_type":"NCID"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02876817","subitem_source_identifier_type":"ISSN"}]},"item_10_version_type_17":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"佐々木, 土師二"}],"nameIdentifiers":[{"nameIdentifier":"44253","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2021-03-08"}],"displaytype":"detail","filename":"KU-1100-19860331-01.pdf","filesize":[{"value":"2.3 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100-19860331-01.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/18684/files/KU-1100-19860331-01.pdf"},"version_id":"d749a446-091c-4c5c-bba9-f8daa0ac21a1"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"購買態度","subitem_subject_scheme":"Other"},{"subitem_subject":"合理性","subitem_subject_scheme":"Other"},{"subitem_subject":"情緒性","subitem_subject_scheme":"Other"},{"subitem_subject":"RECスケール","subitem_subject_scheme":"Other"},{"subitem_subject":"態度の階層的構造","subitem_subject_scheme":"Other"},{"subitem_subject":"態度の基本的次元","subitem_subject_scheme":"Other"},{"subitem_subject":"因子分析","subitem_subject_scheme":"Other"},{"subitem_subject":"consumer psychology","subitem_subject_scheme":"Other"},{"subitem_subject":"buying attitude","subitem_subject_scheme":"Other"},{"subitem_subject":"REC scale","subitem_subject_scheme":"Other"},{"subitem_subject":"rationality","subitem_subject_scheme":"Other"},{"subitem_subject":"emotionality","subitem_subject_scheme":"Other"},{"subitem_subject":"internal structure of attitude","subitem_subject_scheme":"Other"},{"subitem_subject":"factor analysis","subitem_subject_scheme":"Other"},{"subitem_subject":"関西大学","subitem_subject_scheme":"Other"},{"subitem_subject":"Kansai University","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"購買態度の階層的連関構造の分析 : 確定的 REC scale による合理性と情緒性の下位的特性","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"購買態度の階層的連関構造の分析 : 確定的 REC scale による合理性と情緒性の下位的特性"}]},"item_type_id":"10","owner":"1","path":["2513"],"pubdate":{"attribute_name":"公開日","attribute_value":"2021-03-08"},"publish_date":"2021-03-08","publish_status":"0","recid":"18684","relation_version_is_last":true,"title":["購買態度の階層的連関構造の分析 : 確定的 REC scale による合理性と情緒性の下位的特性"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-05-15T20:43:48.799380+00:00"}