{"created":"2023-05-15T12:25:58.035260+00:00","id":18638,"links":{},"metadata":{"_buckets":{"deposit":"e685325f-99a5-4cd0-aa60-f727de781a85"},"_deposit":{"created_by":1,"id":"18638","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"18638"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00018638","sets":["528:1385:1386:2501"]},"author_link":["44180","44181"],"item_10_alternative_title_20":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Six sub-categories of rationality and emotionality : An analysis of consumers' buying attitudes measured by the REC scale"}]},"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"1988-03-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"12","bibliographicPageStart":"1","bibliographicVolumeNumber":"19","bibliographic_titles":[{"bibliographic_title":"関西大学社会学部紀要"}]}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"REC scaleでとらえる合理性と情緒性はそれぞれ三つの下位的特性を含み，各特性値は2項目の評定値の合計によって算出される。本分析は，主婦1,559人の6次元の特性値を主成分分析して2次元を抽出し，実質性・経済性・探索性から合理性が，また依存性・革新性・感覚性から情緒性が構成されることを確認した。さらに，この階層的態度構造が年代別7，就業状況別4，地域別6の累計17セグメントで認められることを確かめた。各特性値に関する上記セグメント間の比較では，R,，Eスコアによる比較よりも明瞭で意味のある差が見出された。特性レベルでの態度分析を発展させるために，各特性値の信頼性を高める方向と，合理性・情緒性のほかに第3次元を設定する方向が考察された。","subitem_description_type":"Other"},{"subitem_description":"It was confirmed in a previous study that each of the two dimensions measured by the REC scale was divided into three sub-categories of consumers buying attitudes. Rationality was divided into substance, economy and search and emotionality was divided into dependence, innovativeness and sensuousness. In this study, attitude scores of these six sub-categories were analyzed by the method of factor analysis. Two factors were extracted and were interpreted as rationality and emotionality. The similar attitude structure was obtained in each of 7 age-groups, 4 job-groups and 6 regional-groups of housewives. For each of six sub-categories, attitude scores were compared among the above groups. It was found that the group differences were more meaningful and suggestive than when they were compared by the R and/or E scores. Implications for improvement of the REC scale were discussed.","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"44181","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Sasaki, Toshiji"}]}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西大学社会学部"}]},"item_10_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00046982","subitem_source_identifier_type":"NCID"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02876817","subitem_source_identifier_type":"ISSN"}]},"item_10_version_type_17":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"佐々木, 土師二"}],"nameIdentifiers":[{"nameIdentifier":"44180","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2021-03-08"}],"displaytype":"detail","filename":"KU-1100-19880331-01.pdf","filesize":[{"value":"1.3 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100-19880331-01.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/18638/files/KU-1100-19880331-01.pdf"},"version_id":"a83bbe4e-e5d2-4898-afde-730d5b9dd290"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"購買態度","subitem_subject_scheme":"Other"},{"subitem_subject":"RECスケール","subitem_subject_scheme":"Other"},{"subitem_subject":"合理性と情緒性の下位的特性","subitem_subject_scheme":"Other"},{"subitem_subject":"主成分分析","subitem_subject_scheme":"Other"},{"subitem_subject":"態度の階層的構造","subitem_subject_scheme":"Other"},{"subitem_subject":"特性値比較","subitem_subject_scheme":"Other"},{"subitem_subject":"consumers' buying attitude","subitem_subject_scheme":"Other"},{"subitem_subject":"REC scale","subitem_subject_scheme":"Other"},{"subitem_subject":"factor analysis","subitem_subject_scheme":"Other"},{"subitem_subject":"sub-categories of rationality and emotionality","subitem_subject_scheme":"Other"},{"subitem_subject":"attitude score","subitem_subject_scheme":"Other"},{"subitem_subject":"関西大学","subitem_subject_scheme":"Other"},{"subitem_subject":"Kansai University","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"購買態度の合理性・情緒性の下位的特性 : REC scaleで測る6特性にもとづく分析","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"購買態度の合理性・情緒性の下位的特性 : REC scaleで測る6特性にもとづく分析"}]},"item_type_id":"10","owner":"1","path":["2501"],"pubdate":{"attribute_name":"公開日","attribute_value":"2021-03-08"},"publish_date":"2021-03-08","publish_status":"0","recid":"18638","relation_version_is_last":true,"title":["購買態度の合理性・情緒性の下位的特性 : REC scaleで測る6特性にもとづく分析"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-05-15T20:44:58.712966+00:00"}