{"created":"2023-05-15T12:25:56.168572+00:00","id":18587,"links":{},"metadata":{"_buckets":{"deposit":"4bc4a005-96e9-46b9-81bb-2049f8e2c510"},"_deposit":{"created_by":1,"id":"18587","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"18587"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00018587","sets":["528:1385:1386:2500"]},"author_link":["44117","44118"],"item_10_alternative_title_20":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Analysis of consumer purchase and use of cosmetics in the framework of rationality and emotionality measured by the REC scale"}]},"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"1988-12-20","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"13","bibliographicPageStart":"1","bibliographicVolumeNumber":"20","bibliographic_titles":[{"bibliographic_title":"関西大学社会学部紀要"}]}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"購買態度の合理性と情緒性の2次元を測定するために構成したREC scaleは，各次元の下位特性である実質性・経済性・探索性，および感覚性・革新性・依存性の6特性もとらえる尺度であって，個人ごとに次元レベルのR，Eスコアとともに各特性値を求めることができる。本分析では，化粧品の購買・使用行動，製品特性・販売条件への期待度などによって区分した女性グループの間で両スコアと各特性値が比較された。その結果，多くのグループ間で有意な差が認められたことによって，化粧品に関する態度や行動が合理性・情緒性とその下位特性に関連することが示され，この2次元・6特性を枠組として具体的な行動や態度の意味と相互関係をとらえうることが示唆された。特性レベルでの分析の利点や，簡便な操作的方法による購買態度構造分析の展開のあり方が考察された。","subitem_description_type":"Other"},{"subitem_description":"The REC scale is a two dimensional attitude-scale to measure rationality and emotionality of consumer. It is confirmed that each of the two dimensions is divided into three sub-categories, and they are named substance, economy, search, sensuousness, innovativeness and dependence. Attitude-scores of all of the two dimensions and their sub-categories were compared between female groups divided by demographic factors, purchase and use behavior of cosmetics and attitudes toward benefits and selling conditions of cosmetics. Many significant differences between the groups indicated that many facets of attitude and behavior concerning cosmetics were related to the rationality and/or emotionality of consumer. It was suggested that specific characteristics of attitude and behavior relating to individual products were analysed in a general framework consisted of the two basic dimensions and their sub-categories.","subitem_description_type":"Other"}]},"item_10_description_5":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"本庄良邦教授追悼号","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"44118","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Sasaki, Toshiji"}]}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西大学社会学部"}]},"item_10_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00046982","subitem_source_identifier_type":"NCID"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02876817","subitem_source_identifier_type":"ISSN"}]},"item_10_version_type_17":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"佐々木, 土師二"}],"nameIdentifiers":[{"nameIdentifier":"44117","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2021-02-01"}],"displaytype":"detail","filename":"KU-1100-19881220-01.pdf","filesize":[{"value":"1.4 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100-19881220-01.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/18587/files/KU-1100-19881220-01.pdf"},"version_id":"65ee54ab-0fe2-4dd1-b90d-073fb2e4b9ee"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"購買態度","subitem_subject_scheme":"Other"},{"subitem_subject":"合理性","subitem_subject_scheme":"Other"},{"subitem_subject":"情緒性","subitem_subject_scheme":"Other"},{"subitem_subject":"REC スケール","subitem_subject_scheme":"Other"},{"subitem_subject":"下位特性","subitem_subject_scheme":"Other"},{"subitem_subject":"化粧品の購買と使用","subitem_subject_scheme":"Other"},{"subitem_subject":"態度構造分析","subitem_subject_scheme":"Other"},{"subitem_subject":"consumer psychology","subitem_subject_scheme":"Other"},{"subitem_subject":"buying attitude","subitem_subject_scheme":"Other"},{"subitem_subject":"rationality","subitem_subject_scheme":"Other"},{"subitem_subject":"emotionality","subitem_subject_scheme":"Other"},{"subitem_subject":"REC scale","subitem_subject_scheme":"Other"},{"subitem_subject":"purchase and use of cosmetics","subitem_subject_scheme":"Other"},{"subitem_subject":"関西大学","subitem_subject_scheme":"Other"},{"subitem_subject":"Kansai University","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"合理性・情緒性の枠組で見る化粧品の購買と使用 : REC scaleによる2次元・6特性との関連分析","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"合理性・情緒性の枠組で見る化粧品の購買と使用 : REC scaleによる2次元・6特性との関連分析"}]},"item_type_id":"10","owner":"1","path":["2500"],"pubdate":{"attribute_name":"公開日","attribute_value":"2021-02-01"},"publish_date":"2021-02-01","publish_status":"0","recid":"18587","relation_version_is_last":true,"title":["合理性・情緒性の枠組で見る化粧品の購買と使用 : REC scaleによる2次元・6特性との関連分析"],"weko_creator_id":"1","weko_shared_id":1},"updated":"2023-05-15T20:45:27.153546+00:00"}