{"created":"2023-05-15T12:25:50.858175+00:00","id":18475,"links":{},"metadata":{"_buckets":{"deposit":"f1b9ad7a-3246-41f3-a94d-84f78f68aea8"},"_deposit":{"created_by":1,"id":"18475","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"18475"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00018475","sets":["528:1385:1386:2487"]},"author_link":["43927","43926"],"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"1995-09-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"32","bibliographicPageStart":"1","bibliographicVolumeNumber":"27","bibliographic_titles":[{"bibliographic_title":"関西大学社会学部紀要"}]}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"過去50年間のわが国の消費心理学研究が概観された。つまり，消費者行動研究がマーケティング・リサーチの問題意識のもとで広範に進展するなかで，研究的関心にもとづく独自の課題分析にも力が注がれるようになり，現在，人間行動研究として多面的な発展を期待しうることが，この分野の実証的研究に認められる問題点の指摘とともに，総括された。具体的な研究では，これまで，マーケティング的視点から課題への関心の移り変わりが目立ち，パーソナリティ，イメージ，購買意思決定過程などが順次注目されてきたが，最近は，研究的視点から消費者態度の構造分析にもっとも強い関心が向けられている。これらの分野の研究の内容と動向が展望され，あわせて，広告心理学研究の現状と問題点が集約された。","subitem_description_type":"Other"},{"subitem_description":"This paper is a historical review of the research of consumer psychology during the past 50 years in Japan. Earlier, surveys of consumer behavior were extensions of the study of marketing, and later, original research-efforts on psichological analysis were made and focused on several factors of consumer behavior. Now, consumer psychological research has developed as a scientific area of the study of human behavior in present-day society. Recently, the empirical analysis of the structure of consumer attitudes is one of the most widely studied fields in Japanese consumer psychology, and the contents and characteristics of this research field are reviewed. There are, however, several limitations to be overcome in Japanese consumer psychological research, and they were pointed out in this paper. In addition, the study of advertising psychology in Japan is briefly discussed.","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"43927","nameIdentifierScheme":"WEKO"}],"names":[{"name":"佐々木, 土師二"}]}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西大学社会学部"}]},"item_10_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00046982","subitem_source_identifier_type":"NCID"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02876817","subitem_source_identifier_type":"ISSN"}]},"item_10_version_type_17":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Sasaki, Toshiji"}],"nameIdentifiers":[{"nameIdentifier":"43926","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2021-02-01"}],"displaytype":"detail","filename":"KU-1100-19950930-01.pdf","filesize":[{"value":"3.0 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100-19950930-01.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/18475/files/KU-1100-19950930-01.pdf"},"version_id":"27bf3c10-d994-464f-9e13-cfa66e8e8dd7"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"消費心理学","subitem_subject_scheme":"Other"},{"subitem_subject":"消費者行動","subitem_subject_scheme":"Other"},{"subitem_subject":"生活行動","subitem_subject_scheme":"Other"},{"subitem_subject":"消費者態度の構造分析","subitem_subject_scheme":"Other"},{"subitem_subject":"マーケティング","subitem_subject_scheme":"Other"},{"subitem_subject":"広告心理学","subitem_subject_scheme":"Other"},{"subitem_subject":"consumer psychology","subitem_subject_scheme":"Other"},{"subitem_subject":"consumer behavior","subitem_subject_scheme":"Other"},{"subitem_subject":"life behavior","subitem_subject_scheme":"Other"},{"subitem_subject":"analysis of structure of consumer attitudes","subitem_subject_scheme":"Other"},{"subitem_subject":"marketing","subitem_subject_scheme":"Other"},{"subitem_subject":"advertising psychology","subitem_subject_scheme":"Other"},{"subitem_subject":"関西大学","subitem_subject_scheme":"Other"},{"subitem_subject":"Kansai University","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"eng"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"Consumer Psychology in Japan","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"Consumer Psychology in Japan"}]},"item_type_id":"10","owner":"1","path":["2487"],"pubdate":{"attribute_name":"公開日","attribute_value":"2021-02-01"},"publish_date":"2021-02-01","publish_status":"0","recid":"18475","relation_version_is_last":true,"title":["Consumer Psychology in Japan"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-05-15T20:52:36.985479+00:00"}