{"created":"2023-05-15T12:25:44.815041+00:00","id":18308,"links":{},"metadata":{"_buckets":{"deposit":"3d9dbebf-d919-43a9-aa0a-5573a7f57462"},"_deposit":{"created_by":1,"id":"18308","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"18308"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00018308","sets":["528:1385:1386:2470"]},"author_link":["43534","43537","43535","43536"],"item_10_alternative_title_20":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"Typology of Television Commercials : An empirical analysis of clustering 131 TV commercials of foods"}]},"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2001-03-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"3","bibliographicPageEnd":"179","bibliographicPageStart":"119","bibliographicVolumeNumber":"32","bibliographic_titles":[{"bibliographic_title":"関西大学社会学部紀要"}]}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"食品のテレビCM131本の視聴印象の多次元的特性の測定データを用いて類型化（クラスター分析）を行い、「表現評価」の3特性、「イメージ」の4特性、「総合評価」の2特性にもとづき、それぞれ5クラスターを構成して、それらの特徴が比較検討された。他方、制作・表現的視点からのCM類型化に関する文献展望を行い、伝達内容および表現形式の各側面に関する類型構成の代表的な成果を検討した。そして、視聴者反応と訴求内容との関連をとらえるには、類型レベルでよりも、その前段階の特性レベルでの方が意義深いだろうという見通しが示された。","subitem_description_type":"Other"},{"subitem_description":"Using cluster analysis of the data of a multidimensional character on viewers' responses to 131 TV food commercials, the commercials are classified into 5 types for each psychological aspect of 'perceptual evaluation of the commercials' , 'affective feeling about the commercials' and 'general impression of the commercials'. In addition, as another perspective on the typology of commercials, representative studies of the classification of executional styles of commercials are reviewed. The relationship between the message structure and the viewers' responses was investigated.","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"43536","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Sasaki, Toshiji"}]},{"nameIdentifiers":[{"nameIdentifier":"43537","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Asakawa, Masami"}]}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西大学社会学部"}]},"item_10_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00046982","subitem_source_identifier_type":"NCID"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02876817","subitem_source_identifier_type":"ISSN"}]},"item_10_version_type_17":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"佐々木, 土師二"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"浅川, 雅美"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2021-01-14"}],"displaytype":"detail","filename":"KU-1100-20010330-05.pdf","filesize":[{"value":"5.4 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100-20010330-05.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/18308/files/KU-1100-20010330-05.pdf"},"version_id":"9484422b-1aa0-4c46-ab97-30e8a742cc2d"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"テレビCM","subitem_subject_scheme":"Other"},{"subitem_subject":"視聴者反応の多次元的特性","subitem_subject_scheme":"Other"},{"subitem_subject":"クラスター分析","subitem_subject_scheme":"Other"},{"subitem_subject":"伝達内容","subitem_subject_scheme":"Other"},{"subitem_subject":"表現形式","subitem_subject_scheme":"Other"},{"subitem_subject":"TV commercial","subitem_subject_scheme":"Other"},{"subitem_subject":"multidimensional character of viewers' response","subitem_subject_scheme":"Other"},{"subitem_subject":"cluster analysis","subitem_subject_scheme":"Other"},{"subitem_subject":"message structure of commercial","subitem_subject_scheme":"Other"},{"subitem_subject":"executional style of commercial","subitem_subject_scheme":"Other"},{"subitem_subject":"関西大学","subitem_subject_scheme":"Other"},{"subitem_subject":"Kansai University","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"テレビ・コマーシャルの類型化 : 食品CM131本に関する実証的分析を中心に","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"テレビ・コマーシャルの類型化 : 食品CM131本に関する実証的分析を中心に"}]},"item_type_id":"10","owner":"1","path":["2470"],"pubdate":{"attribute_name":"公開日","attribute_value":"2021-01-14"},"publish_date":"2021-01-14","publish_status":"0","recid":"18308","relation_version_is_last":true,"title":["テレビ・コマーシャルの類型化 : 食品CM131本に関する実証的分析を中心に"],"weko_creator_id":"1","weko_shared_id":1},"updated":"2023-05-15T20:56:37.813475+00:00"}