{"created":"2023-05-15T12:25:44.630124+00:00","id":18304,"links":{},"metadata":{"_buckets":{"deposit":"e55a4845-188a-4e36-b966-3e1469fb3023"},"_deposit":{"created_by":1,"id":"18304","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"18304"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00018304","sets":["528:1385:1386:2470"]},"author_link":["43528","43527"],"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2001-03-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"3","bibliographicPageEnd":"19","bibliographicPageStart":"1","bibliographicVolumeNumber":"32","bibliographic_titles":[{"bibliographic_title":"関西大学社会学部紀要"}]}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"本稿では、まず消費者によるブランド選択過程に関する理論についての文献が再検討されている。次いで｢ラローシュ競合バルネラビリテイ・モデル」を紹介したうえで、カナダのモントリオールの消費者が現実に選択したファーストフードのデータを使用してこのモデルを検証している。最も人気がある3種類のファーストフードのデータに構造方程式モデルを適用したところ、これらファーストフード系列店の3対の組み合わせすべてに対しこのモデルが支持された。3種類のブランドを含むモデルに対する結果の適合度は良かったが、競合関係が2ブランドモデルよりも弱く、その効果がいくぶん低いことが明らかとなった。今後の研究に対する示唆が提示されている。","subitem_description_type":"Other"},{"subitem_description":"This paper first reviews the literature on theories regarding consumer brand selection processes and the role of competition within this process. It then introduces the Laroche competitive vulnerability model and then it tests this model using data on fast-food choices by actual consumers in Montreal, Canada. Using structural equation modelling, and the three most popular brands of fast-food, the model is supported for all three pairs of fast-food outlets. For the model containing the three brands, the results indicate a good fit, but the competitive relationships are weaker than for the two-brand models, indicating some dilution of competitive effects. Suggestions for future research are provided.","subitem_description_type":"Other"}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西大学社会学部"}]},"item_10_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00046982","subitem_source_identifier_type":"NCID"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02876817","subitem_source_identifier_type":"ISSN"}]},"item_10_version_type_17":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Laroche, Michel"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Teng, Lefa"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2021-01-14"}],"displaytype":"detail","filename":"KU-1100-20010330-01.pdf","filesize":[{"value":"1.6 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100-20010330-01.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/18304/files/KU-1100-20010330-01.pdf"},"version_id":"94b664e2-c7a3-4a49-bac9-231e1e4f58e2"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"競合バルネラビリティ・モデル","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランド選択過程","subitem_subject_scheme":"Other"},{"subitem_subject":"ファーストフード系列店","subitem_subject_scheme":"Other"},{"subitem_subject":"構造方程式モデル","subitem_subject_scheme":"Other"},{"subitem_subject":"Competitive vulnerability model","subitem_subject_scheme":"Other"},{"subitem_subject":"brand selection process","subitem_subject_scheme":"Other"},{"subitem_subject":"fast food outlets","subitem_subject_scheme":"Other"},{"subitem_subject":"structural equation modelling","subitem_subject_scheme":"Other"},{"subitem_subject":"関西大学","subitem_subject_scheme":"Other"},{"subitem_subject":"Kansai University","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"eng"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"A Test of the Laroche Competitive Vulnerability Model of Cognitions, Attitudes, Intentions, and Behavior : An Application to Fast Food Outlets","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"A Test of the Laroche Competitive Vulnerability Model of Cognitions, Attitudes, Intentions, and Behavior : An Application to Fast Food Outlets"}]},"item_type_id":"10","owner":"1","path":["2470"],"pubdate":{"attribute_name":"公開日","attribute_value":"2021-01-14"},"publish_date":"2021-01-14","publish_status":"0","recid":"18304","relation_version_is_last":true,"title":["A Test of the Laroche Competitive Vulnerability Model of Cognitions, Attitudes, Intentions, and Behavior : An Application to Fast Food Outlets"],"weko_creator_id":"1","weko_shared_id":1},"updated":"2023-05-15T20:56:41.822010+00:00"}