{"created":"2023-05-15T12:20:22.496468+00:00","id":10925,"links":{},"metadata":{"_buckets":{"deposit":"9ad8fee4-75ee-43f0-a8c1-36e8645240bf"},"_deposit":{"created_by":1,"id":"10925","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"10925"},"status":"published"},"_oai":{"id":"oai:kansai-u.repo.nii.ac.jp:00010925","sets":["528:1538:1541:1563"]},"author_link":["23197","23194","23196","23195"],"item_10_alternative_title_20":{"attribute_name":"その他のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"[Lecture] Marketing Localization Strategy: Influence of Cultural Adaptation on Consumer Trust : A Study on Cultural Customization of WEB Site Design"}]},"item_10_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2008-02-20","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"75","bibliographicPageStart":"63","bibliographicVolumeNumber":"28","bibliographic_titles":[{"bibliographic_title":"情報研究 : 関西大学総合情報学部紀要"}]}]},"item_10_description_4":{"attribute_name":"概要","attribute_value_mlt":[{"subitem_description":"本稿は,2007年6月16日から7月31日までの期間,外国人招へい研究者として,関西大学総合情報学部に滞在したボリス・バルティコウスキー氏が7月4日に行った総合情報学部講演会「マーケティング・ローカライゼーションの展開-地域性に基づくカスタマイゼーションの重要性-」の記録である.講演のテーマは,マーケティングの分野におけるグローバリゼーションとローカライゼーションの有効性をめぐる議論である.具体的な考察対象として,企業のWEBサイトを題材とした調査から,進出先の地域的な文化に適応させることが消費者の信頼や態度にどのような影響を及ぼしているかについて,次の諸点が明らかとなった.(1)ローカリゼーション(地域文化適応)戦略は,状況によって,異なる効果をもたらす.(2)ブランド力は,ローカリゼーション(地域文化適応)の効果をしのぐ傾向にある.(3)WEBサイトを通じたさまざまなサービス提供は,WEBサイトのローカリゼーション(地域文化適応)から大きな影響を受ける.","subitem_description_type":"Other"},{"subitem_description":"The ever lasting debate on globalization versus localization has gained new importance in many fields of marketing. This conference will introduce the localization topic and develop into the issue of Website localization. Results from a current research dealing with effects of Website localization on consumer trust and consumer attitude will be presented in detail.","subitem_description_type":"Other"}]},"item_10_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"23196","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Bartikowski, Boris"}]},{"nameIdentifiers":[{"nameIdentifier":"23197","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Kamei, Katsuyuki"}]}]},"item_10_publisher_34":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"関西大学"}]},"item_10_source_id_10":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN10484636","subitem_source_identifier_type":"NCID"}]},"item_10_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1341156X","subitem_source_identifier_type":"ISSN"}]},"item_10_version_type_17":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"バルティコウスキー, ボリス"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"亀井, 克之"}],"nameIdentifiers":[{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-05-22"}],"displaytype":"detail","filename":"KU-1100-20080220-03.pdf","filesize":[{"value":"1.0 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KU-1100-20080220-03.pdf","url":"https://kansai-u.repo.nii.ac.jp/record/10925/files/KU-1100-20080220-03.pdf"},"version_id":"e7258949-ab6c-4753-9b9c-dbf259bdd199"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"関西大学","subitem_subject_scheme":"Other"},{"subitem_subject":"Kansai University","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"[講演] マーケティング・ローカライゼーションの展開 : WEBサイト・デザインの地域文化適応が消費者に及ぼす影響","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"[講演] マーケティング・ローカライゼーションの展開 : WEBサイト・デザインの地域文化適応が消費者に及ぼす影響"}]},"item_type_id":"10","owner":"1","path":["1563"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-02-01"},"publish_date":"2018-02-01","publish_status":"0","recid":"10925","relation_version_is_last":true,"title":["[講演] マーケティング・ローカライゼーションの展開 : WEBサイト・デザインの地域文化適応が消費者に及ぼす影響"],"weko_creator_id":"1","weko_shared_id":1},"updated":"2023-05-15T13:44:07.369978+00:00"}