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New Service Development and Diversification Strategy : Particularities of Insurance Marketing and Bancassurance/Assurbanque in France
http://hdl.handle.net/10112/11879
http://hdl.handle.net/10112/11879196dac6e-7088-4da6-a16e-13a6c0d3c03c
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
KU-1100-20070720-01.pdf (1.6 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2018-02-01 | |||||
| タイトル | ||||||
| タイトル | New Service Development and Diversification Strategy : Particularities of Insurance Marketing and Bancassurance/Assurbanque in France | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
Kamei, Katsuyuki
× Kamei, Katsuyuki |
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| 著者別名 | ||||||
| 識別子Scheme | WEKO | |||||
| 識別子 | 23179 | |||||
| 姓名 | 亀井, 克之 | |||||
| 概要 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | New services are often the result of an innovation introduced by a diversification strategy. In this study, key factors for the success of the diversification strategy are identified through case studies of diversification between the insurance services industry and the banking services industry in France. Preceding the case studies, this study points out the particularities of insurance marketing and the French insurance market. Insurance marketing has a duality involving a subscription stage and one of claims servicing. The French insurance market is particular, given its variety of distribution channels. Case studies of Credit Agricole and AGF identify the key factors (appeal, brand, concept, consistency, credibility, differentiation, and education) of new service management based on the diversification strategy. In conclusion, this study clarifies the significance of service innovation, which lies in the promotion of value for customers in the market as a whole. | |||||
| 書誌情報 |
情報研究 : 関西大学総合情報学部紀要 巻 27, p. 1-25, 発行日 2007-07-20 |
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| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 1341156X | |||||
| 書誌レコードID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN10484636 | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| 出版者 | ||||||
| 出版者 | 関西大学 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 関西大学 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Kansai University | |||||
