2026-03-06T17:40:29Z https://kansai-u.repo.nii.ac.jp/oai

oai:kansai-u.repo.nii.ac.jp:00012486 2023-05-15T19:05:59Z 528:1721:1722:1732

19世纪以来广告在汉字文化圈诸国的形成 The Development of Advertisements in Sinosphere Countries since the 19th Century 谢, 薇 广告观念 广告表现 广告产业 广告学 汉字文化圈 advertisement concepts advertisement performance advertisement industry advertisement studies Sinosphere 関西大学（Kansai University） With the development of contemporary newspaper in sinoosphere countries since the 19th century, traditional advertisements were gradually replaced by western advertisements. In general, the development of advertisements in sinosphere countries follows process of introduction, integration and construction. Its pattern and general direction are in compliance with each other. Through the analysis of advertisement concepts, advertisement performance, advertisement industry and advertisement studies, it is found that advertisement concepts are the core to the development of advertisements. The change of advertisement concepts lead to the change of advertisement performance, advertisement industry and advertisement studies, which in turn leads to the change of advertisement concepts. Mature commercial advertisement system eventually takes shape. 東アジアの言語と表象 文部科学省グローバルCOEプログラム 関西大学文化交渉学教育研究拠点 関西大学大学院東アジア文化研究科 2016-03-31 departmental bulletin paper VoR http://hdl.handle.net/10112/10108 https://kansai-u.repo.nii.ac.jp/records/12486 18827748 東アジア文化交渉研究 = Journal of East Asian cultural interaction studies 9 151 165 https://kansai-u.repo.nii.ac.jp/record/12486/files/KU-0400-20160331-10.pdf application/pdf 3.2 MB 2019-05-23