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Consumer Behavior Analysis by Graph Mining Technique (post print version)
http://hdl.handle.net/10112/6920
http://hdl.handle.net/10112/6920b5424cf6-392d-486b-abde-b51de4181cbd
名前 / ファイル | ライセンス | アクション |
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KU-1100-20060300-06.pdf (309.6 kB)
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Item type | 学術雑誌論文 / Journal Article(1) | |||||
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公開日 | 2012-07-13 | |||||
タイトル | ||||||
タイトル | Consumer Behavior Analysis by Graph Mining Technique (post print version) | |||||
言語 | ||||||
言語 | eng | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | journal article | |||||
著者 |
Yada, Katsutoshi
× Yada, Katsutoshi× Motoda, Hiroshi× Washio, Takashi× Miyawaki, Asuka |
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著者別名 | ||||||
姓名 | 矢田, 勝俊 | |||||
概要 | ||||||
内容記述タイプ | Other | |||||
内容記述 | In this paper, we discuss how graph mining system is applied to sales transaction data so as to understand consumer behavior. First, existing research of consumer behavior analysis for sequential purchase pattern is reviewed. Then we propose to represent the complicated customer purchase behavior by a directed graph retaining temporal information in a purchase sequence and apply a graph mining technique to analyze the frequent occurring patterns. In this paper, we demonstrate through the case of healthy cooking oil analysis how graph mining technology helps us understand complex purchase behavior. | |||||
書誌情報 |
New Mathematics and Natural Computation 巻 2, 号 1, p. 59-68, 発行日 2006-03 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 17930057 | |||||
権利 | ||||||
権利情報 | Electronic version of an article published as [New Mathematics and Natural Computation, Vol.2, Issue.1, 2006, 59-68] [10.1142/S1793005706000294] [copyright World Scientific Publishing Company] http://www.worldscinet.com/nmnc/02/0201/S1793005706000294.html | |||||
著者版フラグ | ||||||
出版タイプ | AM | |||||
出版タイプResource | http://purl.org/coar/version/c_ab4af688f83e57aa | |||||
出版者 | ||||||
出版者 | World Scientific Publishing Company | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | Graph mining | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | graph structure | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | consumer behavior | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | purchase pattern | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | cooking | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | oil market | |||||
異版である | ||||||
関連タイプ | isVersionOf | |||||
識別子タイプ | URI | |||||
関連識別子 | https://doi.org/10.1142/s1793005706000294 |