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説得メッセージの表現モードが説得効果に及ぼす影響 －テレビショッピングとブログを用いた検討－
http://hdl.handle.net/10112/10455
http://hdl.handle.net/10112/10455afa04d3e-bb2d-44e0-a598-fb4ab8477a20
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
KU-1100-20130300-02.pdf (472.0 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2016-10-20 | |||||
| タイトル | ||||||
| タイトル | 説得メッセージの表現モードが説得効果に及ぼす影響 －テレビショッピングとブログを用いた検討－ | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| その他のタイトル | ||||||
| その他のタイトル | Effects of expression style of persuasive messages on attitudes: Studies using TV shopping program and blog | |||||
| 著者 |
北村, 英哉
× 北村, 英哉 |
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| 著者別名 | ||||||
| 識別子Scheme | WEKO | |||||
| 識別子 | 28560 | |||||
| 姓名 | Kitamura, Hideya | |||||
| 概要 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | Effects of expression style of persuasive messages were investigated in two studies. Study 1 took up TV shopping and the effect of conscious processing style was manipulated in the experiment. participants were presented TV shopping program either in conscious way or nonconscious way. The merchandise and the message were either image-based advertisement or logical persuasive advertisement. When paticipants heard the message in nonconscious way, they were impressed by image ad more strongly than by logical ad. And the effect of logical ad was more remarkable in conscious mode than in nonconscious mode. Study 2 tested the effect of expression style of one-side communication and two-side communication of persuasive messages. The advocators of blog messages were experts or university students. And they described messages either in polite style or in assertive style. As the results, two-way communication was totally more effective than one-way communication. While the polite message of experts was more effective, the message of university students was more effective when in assertive style than in polite style. The results were consistent with the politeness theory, however an interesting interaction effect was found in the expression style. The interaction of advocator and expression style was discussed. | |||||
| 書誌情報 |
関西大学心理学研究 巻 4, p. 25-31, 発行日 2013-03 |
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| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 21850070 | |||||
| 書誌レコードID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AA12471688 | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| 出版者 | ||||||
| 出版者 | 関西大学大学院心理学研究科 | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | persuasion | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | expression style | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | consciousness | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | advertisement | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | politeness | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | 関西大学 (Kansai University) | |||||
